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Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sasser, Sheila L.; Koslow, Scott; Riordan, Edward A. - In: Journal of advertising research 47 (2007) 3, pp. 237-256
Persistent link: https://www.econbiz.de/10003610513
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Incidence of market typologies and pattern of marketing activity performance in selected African countries
Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107
Persistent link: https://www.econbiz.de/10001086742
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Applicability of marketing concepts and management activities in the Third Word : an empirical investigation
Akaah, Ishmael P.; Dadzie, Kofi Q.; Riordan, Edward A. - 2008
Persistent link: https://www.econbiz.de/10003611078
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Applicatibility of marketing concepts and management activities in the Thirs World : an empirical investigation
Akaak, Isjmael P.; Dadzie, Kofi Q.; Riordan, Edward A. - In: Journal of business research : JBR 16 (1988) 2, pp. 133-148
Persistent link: https://www.econbiz.de/10003478507
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I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott - In: Journal of advertising research 55 (2015) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
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Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 52 (2023) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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Why and how do creative thinking techniques work? : trading off originality and appropriateness to make more creative advertising
Kilgour, Mark; Koslow, Scott - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 298-309
Persistent link: https://www.econbiz.de/10003900701
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What scanner-panel data tell us about advertising : a detective story with a dark twist
Koslow, Scott; Tellis, Gerard J. - In: Journal of advertising research 51 (2011), pp. 87-100
Persistent link: https://www.econbiz.de/10009127004
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Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila; Koslow, Scott; Kilgour, Mark - In: Breaking new ground in theory and practice, (pp. 361-373). 2011
Persistent link: https://www.econbiz.de/10009381000