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Visual and verbal rhetoric in advertising : the case of "resonance"

Stathakopoulos, Vlasis; Theodorakis, Ioannis G.; … - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 629-658

Persistent link: https://www.econbiz.de/10003774831

Rhetorical maneuvers in a controversial tide : assessing the boundaries of advertising rhetoric

Theodorakis, Ioannis G.; Koritos, Christos; … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 14-24

Persistent link: https://www.econbiz.de/10010503343

We survived this! : what managers could learn from SMEs who successfully navigated the Greek economic crisis

Kottika, Efthymia; Ozsomer, Aysegul; Rydén, Pernille; … - In: Industrial marketing management : the international … 88 (2020), pp. 352-365

Persistent link: https://www.econbiz.de/10012285373

Market-driving strategy and personnel attributes : top management versus middle management

Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; … - In: Journal of business research : JBR 104 (2019), pp. 529-540

Persistent link: https://www.econbiz.de/10012105192

Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy

Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; … - In: Journal of business research : JBR 139 (2022), pp. 1240-1254

Persistent link: https://www.econbiz.de/10013194470

Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!

Theodorakis, Ioannis G.; Koritos, Christos - In: Breaking new ground in theory and practice, (pp. 475-492). 2011

Persistent link: https://www.econbiz.de/10009380988

Containing cause-related marketing skepticism : a comparison across donation frame types

Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21

Persistent link: https://www.econbiz.de/10011552367

The impact of psychological distance and construal level on consumers' responses to taboos in advertising

Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 161-181

Persistent link: https://www.econbiz.de/10011876105

Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness

Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of business research : JBR 142 (2022), pp. 524-539

Persistent link: https://www.econbiz.de/10013168413

Rhetorical Maneuvers in a Controversial Tide : Assessing the Boundaries of Advertising Rhetoric

Theodorakis, Ioannis; Koritos, Christos; … - 2022

Despite strong evidence on the effectiveness of advertising rhetoric, the extant literature has not theorized or empirically assessed conditions under which this effectiveness may be nullified. The present research argues that the application of rhetoric in advertisements grounded in...

Persistent link: https://www.econbiz.de/10014241221