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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Joe Camel : post-mortem of a brand spokesperson
Weinberger, Marc G.; Spotts, Harlan E.; Markos, Ereni - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 401-430
Persistent link: https://www.econbiz.de/10008649366
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Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
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Publicity and advertising : what matter most for sales?
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 60 (2020) 1, pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
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Building a socially responsible global community? : communicating B Corps on social media
Lepkowska-White, Elzbieta; Parsons, Amy L.; Wong, Bridget; … - In: Corporate communications : an international journal 28 (2023) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10013554000
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Web site references in print advertising : an analysis of calls to action
Parsons, Amy L.; Lepkowska-White, Elzbieta - In: Journal of internet commerce 9 (2010) 3/4, pp. 151-163
Persistent link: https://www.econbiz.de/10008825708
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Novel teaching approaches in transitional economies : a case of client-based learning in Croatia
Lepkowska-White, Elzbieta; Parsons, Amy L. - In: Journal of the Academy of Business Education : JABE 13 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009551325
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Group projects using clients versus not using clients : do students perceive any differences?
Parsons, Amy L.; Lepkowska-White, Elzbieta - In: Journal of marketing education : JME 31 (2009) 2, pp. 154-159
Persistent link: https://www.econbiz.de/10003869937