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Addressing the advertising of controversial products in China : an empirical approach

Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58

Persistent link: https://www.econbiz.de/10003906565

Controversial product advertising in China : perceptions of three generational cohorts

Fam, Kim-Shyan; Waller, David S.; Fon Sim Ong; Yang, Zhilin - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 461-469

Persistent link: https://www.econbiz.de/10003789915

Agency-client relationship factors across life-cycle stages

Fam, Kim-Shyan; Waller, David S. - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 217-236

Persistent link: https://www.econbiz.de/10003770089

Perceptions of offensive advertising elements : a China-US comparison

Waller, David S.; Christy, Timothy P.; Fam, Kim-Shyan - In: Journal of East-West business 14 (2008) 3/4, pp. 325-343

Persistent link: https://www.econbiz.de/10003808503

Attitudes towards sexual images in Chinese advertisements by religion

Waller, David S.; Fam, Kim-Shyan - In: International journal of Chinese culture and management … 3 (2015) 4, pp. 413-425

Persistent link: https://www.econbiz.de/10011386017

Sales promotion : the role of equity sensitivity

Fam, Kim-Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848

Persistent link: https://www.econbiz.de/10013391139

Celebrity endorsements in liked advertisements : a study of Asian countries

Fam, Kim-Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10014285111

The developmental process of unethical consumer behavior : an investigation grounded in China

Liu, Zhiqiang; Yang, Zhilin; Zeng, Fue; Waller, David - In: Journal of business ethics : JOBE 128 (2015) 2, pp. 411-432

Persistent link: https://www.econbiz.de/10010519145

Primary Influences of Environmental Uncertainty on Promotions Budget Allocation and Performance : A Cross-Country Study of Retail Advertisers

Fam, Kim-Shyan - 2009

Provides insight into the planning abilities of smallretailers faced with an uncertain environment. When faced with such anenvironment, retailers must adopt strategies designed to maximize theirprofits. A conceptual model linking uncertainty with firm performance andpromotion budget allocation...

Persistent link: https://www.econbiz.de/10013154916

Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?

Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404

Persistent link: https://www.econbiz.de/10008991583