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Insights on account planning : a view from the Indian ad industry

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 105-120

Persistent link: https://www.econbiz.de/10003929299

Diffusion of account planning in Indian ad agencies : an organisational perspective

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 665-692

Persistent link: https://www.econbiz.de/10009349594

When fiction becomes fact : effect of reverse product placement on consumer attitudes

Patwardhan, Hemant; Patwardhan, Padmini - In: Journal of promotion management : JPM 22 (2016) 3, pp. 349-369

Persistent link: https://www.econbiz.de/10011532975

Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles

Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239

Persistent link: https://www.econbiz.de/10013362272

Managing change and finding identity : a grounded analysis of advertising agency leadership

Patwardhan, Padmini; Habib, Sabrina; Patwardhan, Hemant - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 315-333

Persistent link: https://www.econbiz.de/10012243135

The media buying process: perceptions of media sales representatives

Bichard, Shannon L.; Chambers, Todd; Patwardhan, Padmini - In: JMM : the international journal on media management 9 (2007) 1, pp. 28-39

Persistent link: https://www.econbiz.de/10003465581

Tell me a story! : antecedents to purchase of handloom products in India

Trivedi, Payal Mohitkumar; Vasavada-Oza, Falguni; … - In: Global business review 24 (2023) 4, pp. 704-720

Persistent link: https://www.econbiz.de/10014366042

Marketing to rural women : how various leading brands are doing it?

Vasavada-Oza, Falguni; Nagraj, Aparna; Krishna, Yamini - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 7-17

Persistent link: https://www.econbiz.de/10009577737

Promoting organizational brands as desirable employers through company websites : a study of three Indian IT companies

Vasavada-Oza, Falguni; Bhattacharjee, Dhriti - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 7-23

Persistent link: https://www.econbiz.de/10011538372

Marketing to Rural Women : How Various Leading Brands are Doing It?

Vasavada-Oza, Falguni - 2012

Fierce competition in the urban markets and lucrative incomes in the rural markets have given birth to the idea of exploring the untapped rural markets in case of almost all brands. There is a vast difference in the sociocultural trends between the urban and rural markets. Thus it would be...

Persistent link: https://www.econbiz.de/10013098677