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Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui; Park, Jongwon; Kim, Jungkeun - In: Journal of business research : JBR 67 (2014) 4, pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
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Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, Jon-won; Kim, Kyeongheui; Kim, JungKeun - 2009
Persistent link: https://www.econbiz.de/10003784843
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Understanding the role of trade-ins in durable goods markets : theory and evidence
Rao, Raghunath Singh; Narasimhan, Om; John, George - In: Marketing science 28 (2009) 5, pp. 950-967
Persistent link: https://www.econbiz.de/10003900016
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Conspicuous consumption and dynamic pricing
Rao, Raghunath Singh; Schaefer, Richard - In: Marketing science 32 (2013) 5, pp. 786-804
Persistent link: https://www.econbiz.de/10010199747
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Bonuses versus commissions : a field study
Kishore, Sunil; Rao, Raghunath Singh; Narasimhan, Om; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 317-333
Persistent link: https://www.econbiz.de/10009755704
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Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
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The fruits of legitimacy : why some new ventures gain more from innovation than others
Rao, Raghunath Singh; Chandy, Rajesh K.; Prabhu, Jaideep C. - In: Journal of marketing 72 (2008) 4, pp. 58-75
Persistent link: https://www.econbiz.de/10003747959
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Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science 37 (2018) 6, pp. 912-929
Persistent link: https://www.econbiz.de/10011966223
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Choosing to choose : the effects of decoys and prior choice on deferral
Hedgcook, William M.; Rao, Raghunath Singh; Chen, Haipeng - In: Management science : journal of the Institute for … 62 (2016) 10, pp. 2952-2976
Persistent link: https://www.econbiz.de/10011591806
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Flirting with the enemy : online competitor referral and entry-deterrence
Zhang, Jianqiang; Liu, Zhuping; Rao, Raghunath Singh - In: Quantitative marketing and economics : QME 16 (2018) 2, pp. 209-249
Persistent link: https://www.econbiz.de/10011875070