//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Web aesthetics effects on perc...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
32
Konsumentenverhalten
32
USA
15
United States
15
Marketing management
10
Marketingmanagement
10
Multinationales Unternehmen
10
Transnational corporation
10
Advertising effects
9
Brand
9
Brand management
9
China
9
Cultural identity
9
Customer satisfaction
9
Kulturelle Identität
9
Kundenzufriedenheit
9
Markenartikel
9
Markenführung
9
Werbewirkung
9
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Relationship marketing
8
Comparison
7
International marketing
7
Internationales Marketing
7
Internet marketing
7
Mexico
7
Mexiko
7
Online-Marketing
7
Vergleich
7
Computerspiel
6
Cross-cultural management
6
Interkulturelles Management
6
Lieferantenmanagement
6
Supplier relationship management
6
Video game
6
Welt
6
World
6
International business research
5
more ...
less ...
Online availability
All
Undetermined
21
Free
1
Type of publication
All
Article
73
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
69
Aufsatz in Zeitschrift
69
Lehrbuch
6
Textbook
6
Glossar enthalten
5
Glossary included
5
Aufsatz im Buch
3
Book section
3
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
80
Author
All
Wang, Yong Jian
43
Minor, Michael
32
Hernandez, Monica D.
20
Guo, Chiquan
13
Cruthirds, Kevin W.
7
Ball, Donald A.
6
Geringer, John Michael
6
Hong, Soonkwan
6
Oyedele, Adesegun
6
Wang, Valerie Lynette
6
Wei, Jie
6
Baeza, Miguel A.
4
Kalliny, Morris
4
McNett, Jeanne M.
4
Zhu, Ying
4
Chapa, Sindy
3
McCulloch, Wendell H.
3
Chapa, Olga
2
De los Santos, Gilberto
2
Doss, Samuel K.
2
Frantz, Paul L.
2
LaPlaca, Peter J.
2
Saran, Anshu
2
Vicdan, Handan
2
Zhu, Jing
2
Axinn, Catherine Nancy
1
Backes, Kayla
1
Bao, Yongchuan
1
Butt, Osama J.
1
Campos, Luísa Antunes Garcia de
1
Capon, Noel
1
Dagher, Grace
1
Felix, Reto
1
Fraering, Martin
1
Ghanem, Salma
1
Hao, Andy W.
1
Hao, Andy Wei
1
He, Jiaxun
1
Hossain, Tofazzal
1
Jiang, Lin
1
more ...
less ...
Published in...
All
International journal of electronic marketing and retailing : IJEMR
3
Journal of promotion management : JPM
3
Asia Pacific journal of marketing and logistics
2
Global business and organizational excellence : a review of research & best practices
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of consumer studies
2
International marketing review
2
Journal of advertising research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Advertising, promotion, and new media
1
Asian survey : a bimonthly review of contemporary Asian affairs
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Emerging Markets Journal : EMAJ
1
European journal of marketing : EJM
1
Global consumer behavior
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
International journal of logistics systems and management : IJLSM
1
International journal of organizational analysis
1
International journal of production economics
1
International journal of quality & reliability management
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business and management : JBM
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of general management
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of managerial issues : JMI
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
24
Other ZBW resources
24
RePEc
1
Showing
1
-
10
of
80
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 935-942
Persistent link: https://www.econbiz.de/10008652178
Saved in:
2
Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
Saved in:
3
Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.
;
Wang, Yong Jian
;
Minor, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
Saved in:
4
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
5
Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior
Manrique Chaparro, Olga Lucía
;
Hernandez, Monica D.
; …
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010430575
Saved in:
6
Aesthetics and the online shopping environment : understanding consumer responses
Wang, Yong Jian
;
Minor, Michael
;
Wei, Jie
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10009011978
Saved in:
7
Validity, reliability, and applicability of psychophysiological techniques in marketing research
Wang, Yong Jian
;
Minor, Michael
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 197-232
Persistent link: https://www.econbiz.de/10003735805
Saved in:
8
Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.
;
Minor, Michael
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10009153371
Saved in:
9
Consumer responses to East-West writing system differences : a literature review and proposed agenda
Hernandez, Monica D.
;
Minor, Michael
- In:
International marketing review
27
(
2010
)
5
,
pp. 579-593
Persistent link: https://www.econbiz.de/10008906849
Saved in:
10
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->