Narrow search
Showing 1 - 10 of 36
Cover Image
Modeling consumers' usage intention of augmented reality in online buying context : empirical setting with measurement development
Syed Shah Alam; Masukujjaman, Mohammad; Sayeed, Md Shohel; … - In: Journal of global marketing 36 (2023) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10013549899
Cover Image
Unlocking the link : protection motivation intention in ethics programs and unethical workplace behavior
Taslima Jannat; Shamshul Arefin; Hosen, Mosharrof; Nor … - In: Asian journal of business ethics : AJBE 13 (2024) 2, pp. 461-488
Persistent link: https://www.econbiz.de/10015191114
Cover Image
Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009356703
Cover Image
An empirical study of success factors of women entrepreneurs in Southern region in Malaysia
Syed Shah Alam; Fauzi Mohd Jani, Mohd; Nor Asiah Omar - In: International journal of economics and finance 3 (2011) 2, pp. 166-175
Persistent link: https://www.econbiz.de/10009310743
Cover Image
Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes : evidence from Malaysia
Nor Asiah Omar; Che Aniza Che Wel; Norzalita Abd Aziz; … - In: Measuring business excellence : the journal of … 17 (2013) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10009753296
Cover Image
Retail loyalty programs in Malaysia : the relationship of equity, value, satisfaction, trust, and loyalty among cardholders
Nor Asiah Omar; Syed Shah Alam; Norzalita Abd Aziz; … - In: Journal of business economics and management 12 (2011) 2, pp. 332-352
Persistent link: https://www.econbiz.de/10009533062
Cover Image
Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
Cover Image
Does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? : an analysis of halal violation
Nor Asiah Omar; Muhamad Azrin Nazri; Suhaily Mohd Ramly; … - In: Journal of food products marketing 24 (2018) 3, pp. 311-327
Persistent link: https://www.econbiz.de/10011880357
Cover Image
Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan; Nor Asiah Omar; Maisarah Ahmad - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 331-354
Persistent link: https://www.econbiz.de/10011552757
Cover Image
The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol; Nor Asiah Omar; Osman, Juliana; Nurul … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 172-199
Persistent link: https://www.econbiz.de/10011633628