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Laurie, Sally; Mortimer, Kathleen - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1464-1478

Persistent link: https://www.econbiz.de/10009412784

Mortimer, Kathleen; Laurie, Sally - In: European journal of marketing : EJM 51 (2017) 3, pp. 511-527

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Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56

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Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239

Persistent link: https://www.econbiz.de/10013362272

Mortimer, Kathleen; Laurie, Sally - In: Journal of marketing communications 25 (2019) 1, pp. 28-40

Persistent link: https://www.econbiz.de/10012203258

Laurie, Sally; Mortimer, Kathleen - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 231-252

Persistent link: https://www.econbiz.de/10012178371

Laurie, Sally; Mortimer, Kathleen; Beard, Fred K. - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 765-782

Persistent link: https://www.econbiz.de/10012179064

Mortimer, Kathleen; Laurie, Sally; Holtz, Matthew; … - In: Advances in Advertising Research XIII : Frontiers of …, (pp. 101-113). 2025

Persistent link: https://www.econbiz.de/10015333797

Mortimer, Kathleen; Grierson, Samantha - In: Journal of marketing communications 16 (2010) 3, pp. 149-162

Persistent link: https://www.econbiz.de/10003980299

Mortimer, Kathleen; Pressey, Andrew - In: The journal of services marketing 27 (2013) 1, pp. 49-58

Persistent link: https://www.econbiz.de/10009723104