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Consumer behaviour
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Franke, George R.
27
Huhmann, Bruce A.
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Mothersbaugh, David L.
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6
Ellinger, Alexander E.
5
Limbu, Yam B.
5
Beatty, Sharon E.
4
Chang, Woojung
3
Reynolds, Kristy E.
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Wang, Sijun
3
Albinsson, Pia A.
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Best, Roger J.
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Bhattacharyya, Nalinaksha
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Eisend, Martin
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Hill, John S.
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Lee, Nick
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Leigh, James H.
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Mothersbaugh, Linda L.
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Ramsey, Jase
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Richey, R. Glenn
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Journal of business research : JBR
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Advertising in developing and emerging countries : the economic, political and social context
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ECONIS (ZBW)
OLC EcoSci
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
1
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1
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
Saved in:
2
Literacy matters in marketing
Huhmann, Bruce A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
5
,
pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
Saved in:
3
US cigarette demand, 1961 - 1990 : econometric issues, evidence, and implications
Franke, George R.
- In:
Journal of business research : JBR
30
(
1994
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10001163143
Saved in:
4
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2010
-
11. ed
Persistent link: https://www.econbiz.de/10009011035
Saved in:
5
Disclosure antecedents in an online service context : the role of sensitivity of information
Mothersbaugh, David L.
;
Foxx, William K.
;
Beatty, Sharon E.
- In:
Journal of service research : JSR
15
(
2012
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10009521622
Saved in:
6
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2013
-
12th ed
Persistent link: https://www.econbiz.de/10009530032
Saved in:
7
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10th ed.
Persistent link: https://www.econbiz.de/10003082095
Saved in:
8
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
9
Congruity's role in website attitude formation
Wang, Sijun
;
Beatty, Sharon E.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
Saved in:
10
Does choice of sales control conceptualization matter? : an empirical comparison of existing conceptualizations and directions for future research
Panagopoulos, Nikolaos G.
;
Johnson, Catherine M.
; …
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
3
,
pp. 221-246
Persistent link: https://www.econbiz.de/10011374657
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