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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
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A closer look at reference price : a commentary
Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
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How and why is price perceived : a commentary on Cheng and Monroe
Rao, Akshay R. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 146-150
Persistent link: https://www.econbiz.de/10010187198
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Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
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Commentary on: "an appraisal of behavioral price research (Part I)"
Coulter, Keith S. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 135-140
Persistent link: https://www.econbiz.de/10010187200
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Some personal reflections on pricing research
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009270380
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Some lessons learned from FTC v. Staples
Monroe, Kent B. - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10001434043
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Pricing: making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10000048327
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Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
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Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564