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Magnusson, Peter
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1
Artificial intelligence in business-to-business (B2B) sales process : a conceptual framework
Rodriguez, Michael
;
Peterson, Robert M.
- In:
Journal of marketing analytics : JMA
12
(
2024
)
4
,
pp. 778-789
Persistent link: https://www.econbiz.de/10015138134
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2
Examining the use of sales force management practices
Reid, David A.
;
Plank, Richard E.
;
Peterson, Robert M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 974-986
Persistent link: https://www.econbiz.de/10011773576
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3
Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael
;
Ajjan, Haya
;
Peterson, Robert M.
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
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4
Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011847802
Saved in:
5
Sales enablement : conceptualizing and developing a dynamic capability
Peterson, Robert M.
;
Malshe, Avinash
;
Friend, Scott B.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 542-565
Persistent link: https://www.econbiz.de/10012548065
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6
Global perspectives of sales enablement : constituents, services, and goals
Peterson, Robert M.
;
Dover, Howard F.
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 154-162
Persistent link: https://www.econbiz.de/10012490964
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7
Servant leadership effects on salesperson self-efficacy, performance, job satisfaction, and turnover intentions
Westbrook, Kevin W.
;
Peterson, Robert M.
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 153-175
Persistent link: https://www.econbiz.de/10013359017
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8
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
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9
Order-of-entry effects for service firms in developing markets : an examination of multinational advertising agencies
Magnusson, Peter
;
Westjohn, Stanford A.
;
Boggs, David J.
- In:
Journal of international marketing
17
(
2009
)
2
,
pp. 23-41
Persistent link: https://www.econbiz.de/10003891535
Saved in:
10
Theory of the global consumer
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Handbook of research in international marketing
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009387362
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