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Chang, Chingching
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Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
5
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4
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3
International journal of advertising : the review of marketing communications
2
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Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
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ECONIS (ZBW)
OLC EcoSci
36
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Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
Saved in:
2
Repetition variation strategies for narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
Saved in:
3
Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
Saved in:
4
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
5
The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10009259481
Saved in:
6
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
Saved in:
7
Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
Saved in:
8
The role of ad-evoked consumption visions in predicting brand attitudes : a relevancy principle model
Chang, Chingching
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 956-967
Persistent link: https://www.econbiz.de/10009691212
Saved in:
9
Effectiveness of consensus information in advertising : the moderating roles of situational factors and individual differences
Chang, Chingching
- In:
Journal of business and psychology
27
(
2012
)
4
,
pp. 483-494
Persistent link: https://www.econbiz.de/10009692024
Saved in:
10
Guilt regulation : the relative effects of altruistic versus egoistic appeals for charity advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10010408873
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