Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does luxury have a minimum pri...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Luxury goods
26
Luxusgüter
26
Brand management
22
Markenführung
22
Markenartikel
17
Brand
14
Consumer behaviour
14
Konsumentenverhalten
14
Markenpolitik
7
Luxury
6
Brand image
4
Luxusgut
4
Markenimage
4
Strategic management
4
Strategisches Management
4
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Marketing management
3
Marketingmanagement
3
Nachhaltige Entwicklung
3
Produktmanagement
3
Rarity
3
Sustainable development
3
Vergleich
3
Age group
2
Altersgruppe
2
Business ethics
2
CSR
2
Economic growth
2
Ethics
2
Fashion
2
Growth
2
Luxusware
2
Management
2
Marke
2
Marketing
2
Marketingstrategie
2
Millennials
2
Mode
2
more ...
less ...
Online availability
All
Undetermined
11
Free
1
Type of publication
All
Article
28
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
9
Book section
9
Lehrbuch
2
Reprint
2
Textbook
2
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
36
German
2
French
2
Author
All
Kapferer, Jean-Noël
39
Valette-Florence, Pierre
6
Bastien, Vincent
4
Michaut-Denizeau, Anne
3
Brexendorf, Tim Oliver
2
Kernstock, Joachim
2
Powell, Shaun M.
2
Tabatoni, Olivier
2
Ahearne, Michael
1
Azoulay, Audrey
1
Cailleux, Hugues
1
Gyomlai, Moumita Das
1
Ijaouane, Vincent
1
Kapferer, J. N.
1
Laurent, Gilles
1
Mignot, Charles
1
Pavillet, Marie-France
1
Rominger-Hanauer, Barbara
1
Rouziès, Dominique
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
5
Journal of business research : JBR
4
Brand management ; Vol. 2
2
Business horizons
2
The journal of product & brand management
2
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
International marketing review
1
Journal of Brand Management: Advanced Collections
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management : JPSSM
1
Journal of strategic management education : JSME
1
Les cahiers de recherche / HEC Paris
1
Luxury marketing : a challenge for theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Revue française de gestion : hommes et techniques
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
18
OLC EcoSci
6
RePEc
3
Other ZBW resources
1
Showing
1
-
10
of
40
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
Saved in:
2
Brands and innovation
Kapferer, Jean-Noël
- In:
The definitive book of branding
,
(pp. 149-170)
.
2014
Persistent link: https://www.econbiz.de/10010417819
Saved in:
3
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
Saved in:
4
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
5
Paris as a brand
Kapferer, Jean-Noël
- In:
City branding : theory and cases
,
(pp. 184-189)
.
2011
Persistent link: https://www.econbiz.de/10008809250
Saved in:
6
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
7
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
8
(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël
-
2001
Persistent link: https://www.econbiz.de/10001565649
Saved in:
9
Strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2003
-
2. ed., reprint
Persistent link: https://www.econbiz.de/10001732527
Saved in:
10
Réinventer la marque?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001979841
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
