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Designing positively evaluated logos

Henderson, Pamela W.; Cote, Joseph A. - 1996

Persistent link: https://www.econbiz.de/10000957394

Designing recognizable logos

Henderson, Pamela W.; Cote, Joseph A. - 1996

Persistent link: https://www.econbiz.de/10000957432

Builing strong brands in Asia : selecting the visual components of image to maximize brand strength

Henderson, Pamela W.; Cote, Joseph A.; Siew Meng Leong; … - 2010

Persistent link: https://www.econbiz.de/10003924183

Aligning marketing and technology to drive innovation

Cotterman, Ronald; Fusfeld, Alan; Henderson, Pamela W.; … - In: Research technology management : RTM 52 (2009) 5, pp. 14-20

Persistent link: https://www.econbiz.de/10003890448

Advancing the aesthetic middle principle : trade-offs in design attractiveness and strength

Giese, Joan L.; Malkewitz, Keven; Orth, Ulrich R.; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1154-1161

Persistent link: https://www.econbiz.de/10010365167

Opportunity thinking approach to open innovation : seeing clearly the elephant in the room

Henderson, Pamela W.; Lorenzini, Francesca; Pogue, … - In: Open innovation : academic and practical perspectives …, (pp. 91-120). 2016

Persistent link: https://www.econbiz.de/10011515171

The future of R&D leadership : wider changes in the culture and the market will drive changes in the practice of R&D leadership

Witzeman, J. Stewart; Henderson, Pamela W.; Welling, … - In: Research technology management : RTM 61 (2018) 4, pp. 35-43

Persistent link: https://www.econbiz.de/10011977715

Developing a long-term R&D strategy in an increasingly changing world

Henderson, Pamela W.; Putnam, Mark A.; Rosenstiel, Terry L. - In: Research-technology management : RTM 64 (2021) 6, pp. 41-49

Persistent link: https://www.econbiz.de/10012650327

Long-term R&R strategy and planning

Young, Kent M.; Rosenstiel, Terry L.; Henderson, Pamela W. - In: Research-technology management : RTM 63 (2020) 2, pp. 18-26

Persistent link: https://www.econbiz.de/10012180863

Building Strong Brands in Asia : Selecting the Visual Components of Image to Maximize Brand Strength

Henderson, Pamela W.; Cote, Joseph A.; Leong, Siew Meng; … - 2011

Guidelines for designing visual brand stimuli are developed using logo evaluations in China and Singapore. Significant relationships were found between design elements and such desired consumer responses as positive affect, quality perceptions, recognition, consensus in meaning, and geomancy....

Persistent link: https://www.econbiz.de/10014103262