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Ramaswamy, Venkatram
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Strategy & leadership : a publication of Strategic Leadership Forum
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ECONIS (ZBW)
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The future of competition : co-creating unique value with customers
Prahalad, Coimbatore K.
;
Ramaswamy, Venkatram
-
2004
Persistent link: https://www.econbiz.de/10001791996
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It's about human experiences … and beyond, to co-creation
Ramaswamy, Venkatram
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 195-196
Persistent link: https://www.econbiz.de/10008934061
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3
Co-creation of value : towards an expanded paradigm of value creation
Ramaswamy, Venkatram
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 11-17
Persistent link: https://www.econbiz.de/10003912457
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4
Competing through co-creation : innovation at two companies
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
38
(
2010
)
2
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003962757
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5
Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
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6
Leading the transformation to co-creation of value
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
2
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003832818
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7
Evolutionary preference segmentation with panel survey data : an application to new products
Ramaswamy, Venkatram
-
2007
Persistent link: https://www.econbiz.de/10003538912
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8
Latent class models for conjoint analysis
Ramaswamy, Venkatram
;
Cohen, Steven H.
- In:
Conjoint measurement : methods and applications
,
(pp. 361-392)
.
1999
Persistent link: https://www.econbiz.de/10001444734
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9
On the role of social asset specificity in the channel integration decision
Majumdar, Sumit Kumar
- In:
Journal of institutional and theoretical economics : JITE
150
(
1994
)
2
,
pp. 375-400
Persistent link: https://www.econbiz.de/10001163434
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10
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
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