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Meanings and functions in Olym...
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
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2
Journal of promotion management : JPM
2
International journal of sport management and marketing : IJSMM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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1
Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
4
,
pp. 485-507
Persistent link: https://www.econbiz.de/10008695526
Saved in:
2
Ten years of integrating research and practice perspective : a guide to Sport Marketing Quarterly case studies
Apostolopoulou, Artemisia
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10009423412
Saved in:
3
Implementation of a multi-brand strategy in action sports
Giannoulakis, Chrysostomos
;
Apostolopoulou, Artemisia
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009231626
Saved in:
4
Consumption and meanings of team licensed merchandise
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009707198
Saved in:
5
Who knows Bobby Mo? : intercollegiate athletics to build a university brand
Clark, John S.
;
Apostolopoulou, Artemisia
;
Branvold, Scott
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10009518019
Saved in:
6
Industry insider : Bernard J. Mullin
Mullin, Bernard J.
;
Apostolopoulou, Artemisia
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
4
,
pp. 192-195
Persistent link: https://www.econbiz.de/10009423423
Saved in:
7
Olympic sponsorship activation and the creation of competitive advantage
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 90-117
Persistent link: https://www.econbiz.de/10003884509
Saved in:
8
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
9
Destination personality, affective image, and behavioral intentions in domestic urban tourism
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
; …
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
3
,
pp. 302-315
Persistent link: https://www.econbiz.de/10010527089
Saved in:
10
Capturing the meanings of sport licensed products
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10011880787
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