//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Meanings and functions in Olym...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
102,826
Consumer behaviour
102,795
Theorie
14,379
Theory
14,377
Beziehungsmarketing
13,007
Relationship marketing
13,002
Markenführung
9,105
Brand management
9,103
Online-Handel
8,803
Online retailing
8,802
Markenimage
7,948
Brand image
7,931
Customer satisfaction
7,242
Kundenzufriedenheit
7,240
Social Web
7,115
Social web
7,115
Brand
6,974
Markenartikel
6,964
Online-Marketing
5,714
Internet marketing
5,690
Experiment
5,403
Einzelhandel
5,279
Retail trade
5,220
Dienstleistungsqualität
5,204
Service quality
5,204
USA
5,063
Werbewirkung
5,055
Advertising effects
5,040
United States
4,970
Electronic Commerce
4,901
E-commerce
4,802
Deutschland
4,582
Germany
4,443
Emotion
4,436
Lizenz
4,135
Licence
4,016
Marketingmanagement
3,934
Marketing management
3,914
Werbung
3,842
Private consumption
3,817
more ...
less ...
Online availability
All
Undetermined
41,333
Free
28,822
CC license
2,290
Type of publication
All
Article
75,935
Book / Working Paper
36,396
Journal
161
Type of publication (narrower categories)
All
Article in journal
68,589
Aufsatz in Zeitschrift
68,589
Graue Literatur
10,081
Non-commercial literature
10,081
Arbeitspapier
8,402
Working Paper
8,402
Aufsatz im Buch
6,415
Book section
6,415
Hochschulschrift
2,993
Thesis
1,996
Collection of articles of several authors
1,297
Sammelwerk
1,297
Aufsatzsammlung
893
Conference paper
712
Konferenzbeitrag
712
Bibliografie enthalten
384
Bibliography included
384
Konferenzschrift
383
Case study
357
Fallstudie
357
Collection of articles written by one author
350
Sammlung
350
Lehrbuch
280
Textbook
233
Amtsdruckschrift
224
Government document
224
Reprint
204
Conference proceedings
182
Statistik
138
Statistics
120
Ratgeber
87
Guidebook
78
Systematic review
73
Übersichtsarbeit
73
Forschungsbericht
65
Handbook
65
Handbuch
65
Market information
54
Marktinformation
54
Glossar enthalten
53
more ...
less ...
Language
All
English
105,282
German
6,226
French
383
Polish
130
Spanish
104
Undetermined
99
Italian
83
Russian
80
Swedish
40
Danish
31
Portuguese
30
Dutch
26
Norwegian
23
Hungarian
17
Finnish
16
Slovak
11
Czech
8
Croatian
6
Bulgarian
5
Romanian
5
Slovenian
4
Serbian
4
Modern Greek (1453-)
3
Arabic
2
Multiple languages
2
Albanian
2
Ukrainian
2
Chinese
2
Bosnian
1
Galician
1
Ancient Greek (to 1453)
1
Lithuanian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
152
Belk, Russell W.
134
Mattila, Anna S.
128
Grunert, Klaus G.
108
Maennig, Wolfgang
102
Phau, Ian
101
Septianto, Felix
95
Lusk, Jayson L.
94
Wansink, Brian
93
Loureiro, Sandra Maria Correia
92
Dwivedi, Yogesh K.
89
Huber, Frank
89
Grewal, Dhruv
86
Agarwal, Sumit
84
Gierl, Heribert
83
Bauer, Hans H.
81
Law, Rob
80
Herrmann, Andreas
79
Nayga, Rodolfo M. <Jr.>
79
Usman, Osly
79
Chintagunta, Pradeep K.
78
Sheth, Jagdish N.
78
Wiedmann, Klaus-Peter
78
Bagozzi, Richard P.
75
Janssen, Maarten C. W.
75
Sutter, Matthias
75
Paul, Justin
74
Verhoef, Peter C.
74
Kim, Jungkeun
72
Khare, Arpita
71
Foxall, Gordon R.
70
Krishna, Aradhna
70
Cherchye, Laurens
69
Mukherjee, Arijit
69
Rock, Bram de
69
Ko, Eunju
66
Woodside, Arch G.
66
Stavins, Joanna
65
Kim, Seongseop
63
Hollebeek, Linda D.
62
more ...
less ...
Institution
All
National Bureau of Economic Research
694
Springer Fachmedien Wiesbaden
144
OECD
96
European Commission / Joint Research Centre
69
European Commission / Directorate-General for Justice and Consumers
58
London Economics
50
IPSOS
47
American Marketing Association
37
Consumers, Health, Agriculture and Food Executive Agency
37
IGI Global
36
Deloitte consortium
32
Verlag Dr. Kovač
32
International Energy Agency
30
GFK
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
24
Books on Demand GmbH <Norderstedt>
23
Nordic Council of Ministers
22
Friedrich-Schiller-Universität Jena
20
Information Resources Management Association
19
European Parliament / Directorate-General for Internal Policies of the Union
16
Nomos Verlagsgesellschaft
16
INSEAD
15
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
15
Center Data
14
Deloitte
14
Organisation for Economic Co-operation and Development
14
Wageningen Economic Research
14
World Bank
14
Christian-Albrechts-Universität zu Kiel
13
Deutschland / Bundesregierung
12
Europäische Kommission
12
Rheinisch-Westfälische Technische Hochschule Aachen
12
Universität Mannheim
12
European Commission / Directorate-General for Health and Consumers
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
Gesellschaft für Ökologische Kommunikation mbH
11
Österreichisches Institut für Wirtschaftsforschung
11
Center for Economic Research <Tilburg>
9
Deutscher Dialogmarketing Verband
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,488
Journal of retailing and consumer services
2,429
International journal of hospitality management
935
International journal of consumer studies
923
Psychology & marketing
823
NBER working paper series
691
Journal of consumer research : JCR ; an interdisciplinary bimonthly
622
Asia Pacific journal of marketing and logistics
562
Working paper / National Bureau of Economic Research, Inc.
544
NBER Working Paper
542
Tourism management : research, policies, practice
504
The journal of product & brand management
489
Management science : journal of the Institute for Operations Research and the Management Sciences
459
Marketing science
426
Journal of travel and tourism marketing
423
Journal of marketing research : JMR
412
International journal of contemporary hospitality management
406
The journal of brand management : an international journal
405
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
401
European journal of marketing : EJM
397
Marketing letters : a journal of research in marketing
397
SpringerLink / Bücher
394
Journal of retailing
393
Technological forecasting & social change : an international journal
378
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
377
Journal of the Academy of Marketing Science
377
Journal of fashion marketing and management
368
Journal of marketing
366
Journal of marketing management : MM
365
Journal of international consumer marketing
364
Journal of marketing communications
347
The journal of services marketing
340
Cogent business & management
332
Marketing intelligence & planning
325
The international review of retail, distribution and consumer research
325
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
318
International journal of retail & distribution management
313
Journal of hospitality marketing & management
309
Food policy : economics planning and politics of food and agriculture
307
Journal of Islamic marketing
307
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
3,024
USB Cologne (EcoSocSci)
1,490
EconStor
763
RePEc
589
BASE
103
OLC EcoSci
49
ArchiDok
27
USB Cologne (business full texts)
9
more ...
less ...
Showing
1
-
10
of
112,492
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Meanings and functions in Olympic consumption : a study of the
Athens
2004
Olympic licensed products
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
4
,
pp. 485-507
Persistent link: https://www.econbiz.de/10008695526
Saved in:
2
Olympic medals and demo-economic factors : novel predictors, the ex-host effect, the exact role of team size, and the "population-GDP" model revisited
Vagenas, George
;
Vlachokyriakou, Eleni
- In:
Sport management review
15
(
2012
)
2
,
pp. 211-217
Persistent link: https://www.econbiz.de/10009526794
Saved in:
3
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
4
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco P.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
5
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
Saved in:
6
Mediating effects between World Games identification and licensed merchandise
Cheng, Lee-joy
;
Yeh, Chin-chia
;
Wong, Seng-lee
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
4
,
pp. 384-398
Persistent link: https://www.econbiz.de/10010389684
Saved in:
7
Athens
city branding and the
2004
Olympic Games
Fola, Maria
- In:
City branding : theory and cases
,
(pp. 112-117)
.
2011
Persistent link: https://www.econbiz.de/10008808683
Saved in:
8
The
Athens
exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
9
Contingency planning and war gaming for the transport operations of the
Athens
2004
Olympic Games
Minis, Ioannis
;
Tsamboulas, Dimitrios A.
- In:
Transport reviews : TR
28
(
2008
)
2
,
pp. 259-280
Persistent link: https://www.econbiz.de/10003738064
Saved in:
10
Cost and revenue overruns of the Olympic Games 2000-2018
Preuß, Holger
;
Andreff, Wladimir
;
Weitzmann, Maike
-
2019
Persistent link: https://www.econbiz.de/10011956564
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->