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Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects

Heiens, Richard A.; Pleshko, Larry P.; Al-Zufairi, Awad - In: Journal of international consumer marketing 27 (2015) 1, pp. 84-96

Persistent link: https://www.econbiz.de/10010513846

Customer satisfaction and loyalty in the Kuwaiti retail services market : why are satisfied buyers not always loyal buyers?

Pleshko, Larry P.; Heiens, Richard A. - In: The international review of retail, distribution and … 25 (2015) 1, pp. 55-71

Persistent link: https://www.econbiz.de/10010502834

The contemporary product-market strategy grid and the link to market orientation and profitability

Pleshko, Larry P.; Heiens, Richard A. - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 2, pp. 108-114

Persistent link: https://www.econbiz.de/10003700297

Chronological age vs. cognitive age: an examination of lifecycle and gender differences

Pleshko, Larry P.; Heiens, Richard A.; Al-Wugayan, Adel … - In: Middle East journal of management : MEJM 5 (2018) 2, pp. 161-174

Persistent link: https://www.econbiz.de/10011879769

Using direct observation to examine the relationship between religiosity, demographics, and consumption in a Middle Eastern retail services setting

Heiens, Richard A.; Pleshko, Larry P.; Aldousari, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 274-282

Persistent link: https://www.econbiz.de/10011530358

An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market

Pleshko, Larry P.; Heiens, Richard A. - In: International journal of business and emerging markets … 11 (2019) 2, pp. 109-121

Persistent link: https://www.econbiz.de/10012135582

The impact of country of origin on relationship marketing outcomes in a market with a large migrant population

Heiens, Richard A.; Pleshko, Larry P. - In: International journal of services, economics and management 11 (2020) 3, pp. 221-233

Persistent link: https://www.econbiz.de/10012522601

Strategic orientation, organisational structure, and the associated effects on performance

Pleshko, Larry P. - In: Journal of financial services marketing : JFSM 12 (2007/08) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10003701675

Do Sexy Mouthwash Ads Leave a Bad Aftertaste? The Interaction of Sexual Self Schema and Brand Positioning Fit on Female-Targeted Sexual Advertising Efficacy

Mayer, James; Peev, Plamen - 2015

We explore females' reactions to a sexually-themed advertising with regards to a key personality variable — sexual self schema (SSS). In extant research, SSS has largely had a positive impact on females’ reactions to sexual advertisements. We further explore this dynamic by considering the...

Persistent link: https://www.econbiz.de/10014138084

Contingent Effects of Humor Type and Cognitive Style on Consumer Attitudes

Mayer, James; Peev, Plamen; Kumar, Piyush - 2014

In the spirit of examining humor contextually, we consider a basic question in this essay: do different humor types “play by the same rules,” cognitively speaking? We examine the relationship between humor and cognitive processing style, as operationalized through Need for Cognition. We find...

Persistent link: https://www.econbiz.de/10014140635