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The dimensions of storytelling...
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13
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ECONIS (ZBW)
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Propensity for reciprocity among frontline employees
Gilliam, David A.
;
Rayburn, Steven W.
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10011524387
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2
Using work design to motivate customer-oriented behaviors
Rayburn, Steven W.
;
Gilliam, David A.
- In:
The service industries journal
36
(
2016
)
7/8
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011564148
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3
Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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4
Storytelling by the sales force and its effect on buyer-seller exchange
Gilliam, David A.
;
Flaherty, Karen E.
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 132-142
Persistent link: https://www.econbiz.de/10011286969
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5
Improving service employee work affect : the transformative potential of work design
Rayburn, Steven W.
- In:
The journal of services marketing
28
(
2014
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10010344163
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6
Storytelling during retail sales encounters
Gilliam, David A.
;
Zablah, Alex R.
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 488-494
Persistent link: https://www.econbiz.de/10009768987
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7
A proposed procedure for construct definition in marketing
Gilliam, David A.
;
Voss, Kevin
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10009718554
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8
Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
Gilliam, David A.
;
Preston, Teresa
;
Hall, John R.
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 892-906
Persistent link: https://www.econbiz.de/10011798063
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9
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
10
Comparative analysis of attributions from customer experiences and journeys
Gilliam, David A.
;
Preston, Teresa
;
Rockwell, Casey C.
; …
- In:
International journal of market research
64
(
2022
)
5
,
pp. 672-698
Persistent link: https://www.econbiz.de/10013389119
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