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Consumer behaviour
51
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51
Beziehungsmarketing
32
Marketing management
32
Marketingmanagement
32
Relationship marketing
32
Brand management
23
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15
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Malthouse, Edward C.
67
Schultz, Don E.
59
Calder, Bobby J.
19
Maslowska, Ewa
13
Block, Martin P.
8
Kitchen, Philip J.
8
Kim, Su Jung
7
Block, Martin
5
Hollebeek, Linda D.
5
Kerr, Gayle
5
Viswanathan, Vijay
5
Aksoy, Lerzan
4
Fudurić, Morana
4
Peltier, James W.
4
Collinger, Tom
3
Jain, Varsha
3
Keiningham, Timothy
3
Lariviere, Bart
3
Raman, Kalyan
3
Vandenbosch, Mark B.
3
Bernritter, Stefan F.
2
Biraghi, Silvia
2
Brodie, Roderick J.
2
Buoye, Alexander
2
Cooil, Bruce
2
Dens, Nathalie
2
Franks, Judy U.
2
Hessary, Yasaman Kamyab
2
Kotler, Philip
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Lopes, Ana Isabel
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Naik, Prasad A.
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Patti, Charles H.
2
Pelsmacker, Patrick de
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Schultz, Heidi F.
2
Skiera, Bernd
2
Srinivasan, Shuba
2
Vakeel, Khadija Ali
2
Wang, Rebecca Jen-Hui
2
Zhou, Yayu
2
Aksoy, Pelin
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Journal of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of service management
6
Journal of advertising
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of marketing management : MM
3
Journal of service research : JSR
3
Bridging the gap between advertising academia and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
The journal of consumer marketing
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising theory
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business horizons
1
Challenges in an age of dis-engagement
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Cutting edge international research
1
Electronic word of mouth as a promotional technique : new insights from social media
1
European journal of marketing : EJM
1
Handbook of business-to-business marketing
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Integrated brand marketing and measuring returns
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
OLC EcoSci
103
Other ZBW resources
22
USB Cologne (EcoSocSci)
12
RePEc
8
BASE
1
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1
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
2
From CM to CRM to CN 2 : a research agenda for the marketing communications transition
Schultz, Don E.
;
Malthouse, Edward C.
;
Pick, Doreén
- In:
Current insights and future trends : [extended versions …
,
(pp. 421-432)
.
2012
Persistent link: https://www.econbiz.de/10009748079
Saved in:
3
Interactivity, marketing communication, and emerging markets : a way forward
Schultz, Don E.
;
Malthouse, Edward C.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10011745218
Saved in:
4
Market brand equity : lost in terminology and techniques?
Schultz, Don E.
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 507-515
Persistent link: https://www.econbiz.de/10011587791
Saved in:
5
Redirecting our communication objectives
Schultz, Don E.
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 222-225
Persistent link: https://www.econbiz.de/10012243055
Saved in:
6
Marketing communication measurement in a transformational marketplace
Schultz, Don E.
- In:
Integrated brand marketing and measuring returns
,
(pp. 58-93)
.
2010
Persistent link: https://www.econbiz.de/10003988779
Saved in:
7
Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009354772
Saved in:
8
B2B marketing communications in a transformational marketplace
Schultz, Don E.
- In:
Handbook of business-to-business marketing
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10009500186
Saved in:
9
Reinventing marcom for the new marketplace
Schultz, Don E.
- In:
Journal of Indian business research
5
(
2013
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10009759368
Saved in:
10
Extending the extended self in the digital world
Schultz, Don E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 143-146
Persistent link: https://www.econbiz.de/10010357884
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