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The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Kalliny, Morris
;
Ghanem, Salma
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003899965
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2
The impact of technology on the Arab communication style and culture : implications for marketing
Ghanem, Salma
;
Kalliny, Morris
;
Elgoul, Siham
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
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3
Cultural differences and similarities in television commercials in the Arab world and the United States
Kalliny, Morris
;
Saran, Anshu
;
Ghanem, Salma
;
Fisher, …
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008987052
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4
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
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5
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
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6
What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 436-457
Persistent link: https://www.econbiz.de/10009678852
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7
Advertising trends in the Arab world : a status report
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 86-106
Persistent link: https://www.econbiz.de/10010383932
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8
Corporate culture, organizational dynamics and implementation of innovation : a conceptual framework
Saran, Anshu
;
Serviere, Laura
;
Kalliny, Morris
- In:
Asian journal of marketing : the official journal of …
4
(
2010
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10003985788
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9
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
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10
Academic research in the Latin American context : a review of the empirical literature 1990-2010
Martinez, Candace A.
;
Kalliny, Morris
- In:
Multinational business review
20
(
2012
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009664004
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