Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Morris Kalliny, Salma Ghanem, Matthew Shaner, Brett Boyle and Barbara Mueller
| Year of publication: |
2020
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|---|---|
| Authors: | Kalliny, Morris ; Ghanem, Salma ; Shaner, Matthew ; Boyle, Brett ; Mueller, Barbara |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 33.2020, 3, p. 158-176
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| Subject: | advertising | Consumer national culture | consumer religion | religious symbols | Religion | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Christentum | Christianity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2019.1669760 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260089