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3
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3
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International journal of sport management and marketing : IJSMM
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4
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How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee
;
Lim, Choong Hoon
;
Yi, U-yŏng
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
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2
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
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3
The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo
;
Lim, Choong Hoon
;
Yeo, In-Sung
;
Pedersen, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 235-245
Persistent link: https://www.econbiz.de/10011415240
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4
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
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5
Payback calls : a starting point for measuring basketball referee bias and impact on team performance
Rodenberg, Ryan M.
;
Lim, Choong Hoon
- In:
European Sport management quarterly : ESMQ
9
(
2009
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10003921995
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6
Social media and sports marketing : examining the motivations and constraints of Twitter users
Witkemper, Chad
;
Lim, Choong Hoon
;
Waldburger, Adia
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 170-183
Persistent link: https://www.econbiz.de/10009665736
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7
Set the agenda like Beckham : a professional sports league's use of YouTube to disseminate messages to its users
Zimmerman, Matthew H.
;
Clavio, Galen E.
;
Lim, Choong Hoon
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 180-195
Persistent link: https://www.econbiz.de/10009514083
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8
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
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9
Types of brand transgressions and consumers' moral reasoning strategies on an endorser
Hur, Youngjin
;
Lim, Choong Hoon
;
Won, Dong-Chun
;
Kwon, …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012000645
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10
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
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