Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer-company identificatio...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Selling
5
USA
5
United States
5
Verkauf
5
Brand image
4
Corporate reputation
4
Firmenimage
4
Markenimage
4
Marketing
4
Advertising effects
3
Marketing management
3
Marketingmanagement
3
Salespeople
3
Sportmarketing
3
Sports marketing
3
Verkaufspersonal
3
Werbewirkung
3
Absatz
2
Betriebliche Wertschöpfung
2
Brand management
2
Brasilien
2
Brazil
2
China
2
Customer value
2
E-commerce
2
Electronic Commerce
2
Entrepreneurship
2
Entrepreneurship approach
2
Firm performance
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
28
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
1
Book section
1
Konferenzschrift
1
more ...
less ...
Language
All
English
35
Author
All
Groza, Mark D.
17
Alejandro, Thomas Brashear
12
Kang, Jun
7
Pronschinske Groza, Mya
5
Asare, Anthony K.
3
Brashear-Alejandro, Thomas
3
Cobbs, Joe
3
Kowalkowski, Christian
3
Kindström, Daniel
2
Töytäri, Pekka
2
Walker, Matthew
2
Zmich, Louis J.
2
Aurand, Timothy W.
1
Bannor, Richard
1
Barral, Luis Miguel
1
Biggemann, Sergio
1
Boles, James S.
1
Brege, Staffan
1
Brown, James
1
Cobs, Joe
1
Dahl, Stephen
1
Eagle, Lynne C.
1
Fairley, Sheranne
1
Filo, Kevin
1
Ghosh Chowdhury, Tilottama
1
Guo, Daoyang
1
Hasbrouck, Sue
1
Iglesias, Oriol
1
Jensen, Jonathan A.
1
Jiang, Lin
1
Krishnan, Vijaykumar
1
Lan, Jingyi
1
Li, Wen
1
Lim, Ming
1
Machado, Joana
1
Marchetti, Renato Zancan
1
Monteiro, Plínio Rafael Reis
1
Norberg, Patricia
1
Ollila, Ilmari
1
Parvinen, Petri
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
4
Journal of marketing education : JME
2
Journal of marketing theory and practice : JMTP
2
Journal of nonprofit & public sector marketing
2
Marketing Intelligence & Planning
2
A global history of accounting, financial reporting and public policy: Asia and Oceania
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of service management
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing Intelligence & Planning: Volume 33, Issue 2
1
Marketing Intelligence and Planning Ser.
1
Marketing intelligence & planning
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
36
OLC EcoSci
10
RePEc
4
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Leveraging loyalty programs to build custome-company identification
Brashear-Alejandro, Thomas
;
Kang, Jun
;
Groza, Mark D.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1190-1198
Persistent link: https://www.econbiz.de/10011440269
Saved in:
2
China
Guo, Daoyang
;
Xu, Jialin
;
Kang, Jun
;
Peng, Lan
;
Zhang, …
- In:
A global history of accounting, financial reporting and …
,
(pp. 35-105)
.
2011
Persistent link: https://www.econbiz.de/10009372903
Saved in:
3
Strategy transition and marketing innovation of a vertical search engine : the case of Kuxun company
Jiang, Lin
;
Zhang, Yadan
;
Xun, He
;
Zhang, Haijun
;
Kang, Jun
- In:
Frontiers of business research in China : selected …
5
(
2011
)
4
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009507512
Saved in:
4
The relationship between supplier development and firm performance : the mediating role of marketing process improvement
Asare, Anthony K.
;
Brashear-Alejandro, Thomas
;
Yang, Jing
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 523-532
Persistent link: https://www.econbiz.de/10009790072
Saved in:
5
B2B technology adoption in customer driven supply chains
Asare, Anthony K.
;
Brashear-Alejandro, Thomas
;
Kang, Jun
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011539305
Saved in:
6
"What makes me click?" : The effects of images and color in consumer-based pandemic health messages
Ghosh Chowdhury, Tilottama
;
Norberg, Patricia
;
Asare, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10014299367
Saved in:
7
Antecedents of information sensitivity and willingness to provide
Kang, Jun
;
Lan, Jingyi
;
Yan, Hongyan
;
Li, Wen
;
Shi, Xuemei
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 787-803
Persistent link: https://www.econbiz.de/10013393547
Saved in:
8
NCAA conference realignment and football game day attendance
Groza, Mark D.
- In:
Managerial and decision economics : MDE ; the …
31
(
2010
)
8
,
pp. 517-529
Persistent link: https://www.econbiz.de/10008797096
Saved in:
9
Perceived organizational motives and consumer responses to proactive and reactive CSR
Groza, Mark D.
;
Pronschinske, Mya R.
;
Walker, Matthew
- In:
Journal of business ethics : JOBE
102
(
2011
)
4
,
pp. 639-652
Persistent link: https://www.econbiz.de/10009300351
Saved in:
10
Managing a sponsored brand : the importance of sponsorship portfolio congruence
Groza, Mark D.
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009510694
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
