Narrow search
Showing 1 - 10 of 34
Cover Image
Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj; Buff, Cheryl L.; Aurand, Timothy W.; … - In: The journal of product & brand management 19 (2010) 3, pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
Cover Image
Building a university brand from within : university administrators' perspectives of internal branding
Judson, Kimberly M.; Aurand, Timothy W.; Gorchels, Linda; … - In: Services marketing quarterly 30 (2009) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10003839174
Cover Image
Not all doctoral programs are created equally
James, Jeffrey D. - In: Journal of sport management : the official journal of … 32 (2018) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011789910
Cover Image
Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Neeley, Lynn; Judson, Kimberly M. - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 4-20
Persistent link: https://www.econbiz.de/10003937852
Cover Image
The Brand Recall Index : a metric for assessing value
Krishnan, Vijaykumar; Sullivan, Ursula Y.; Groza, Mark D.; … - In: The journal of consumer marketing 30 (2013) 5, pp. 415-426
Persistent link: https://www.econbiz.de/10009788871
Cover Image
Sonic logos : can sound influence willingness to pay? Vijaykumar Krishnan; James J. Kellaris; Timothy W. Aurand
Krishnan, Vijaykumar; Kellaris, James J.; Aurand, Timothy W. - In: The journal of product & brand management 21 (2012) 4, pp. 275-284
Persistent link: https://www.econbiz.de/10009625109
Cover Image
Direct marketing and distribution : the case of Redbox
Vander Schee, Brain A.; Aurand, Timothy W.; Iacovelli, … - In: Journal of the Academy of Business Education : JABE 13 (2012) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10009728812
Cover Image
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar; Machleit, Karen A.; Kellaris, James J. - In: The journal of consumer marketing 31 (2014) 4, pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Cover Image
Pedagogical considerations for mass customization : a case for cross-functional education
Balachandra, Ramaiya; Aurand, Timothy W.; Friar, John H. - In: Journal of the Academy of Business Education : JABE 4 (2003) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10003869138
Cover Image
Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.; Fujimoto, Junya; Ross, Stephen D.; … - In: International journal of sport management and marketing … 6 (2009) 4, pp. 351-366
Persistent link: https://www.econbiz.de/10003921417