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To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price

Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730

Persistent link: https://www.econbiz.de/10009579976

Stellenwert von Marken als Werttreiber für Unternehmen

Rühle, Alexander; Völckner, Franziska - In: Markendifferenzierung : innovative Konzepte zur …, (pp. 15-38). 2011

Persistent link: https://www.econbiz.de/10008698902

Attitude-based versus choice-behavior-based success of brand extensions

Rühle, Alexander; Völckner, Franziska; Sattler, Henrik; … - In: Schmalenbach business review : sbr 64 (2012) 2, pp. 125-140

Persistent link: https://www.econbiz.de/10009531970

Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Rühle, Alexander - 2012

This study compares the effects of brand extension success drivers across attitude-based and choice-behavior-based measures of extension success within the FMCG sector. Previous research considers different success measures in separate studies, focusing mainly on attitude-based measures. We...

Persistent link: https://www.econbiz.de/10013107765

Applying option thinking to value experiential marketing content

Völckner, Franziska; Spann, Martin; Sattler, Henrik; … - In: The journal of media economics 35 (2023) 1/2, pp. 1-27

Persistent link: https://www.econbiz.de/10014340498

Dual effect-based market segmentation and price optimization

Theyson, Sven; Klein, Kristina; Spann, Martin; … - In: Essays on the effects of brand names and prices on …. 2012

Persistent link: https://www.econbiz.de/10009659912

Dual effect-based market segmentation and price optimization

Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488

Persistent link: https://www.econbiz.de/10009724777

Partitioned pricing : ein kompakter Überblick der Preisforschung

Rühle, Alexander - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 43 (2014) 3, pp. 124-129

Persistent link: https://www.econbiz.de/10010254325

Essays on the effects of partitioned pricing strategies and branding decisions on consumer behavior

Rühle, Alexander - 2012

Persistent link: https://www.econbiz.de/10009736442

Akzeptanz von RFID bei Shoppern im Lebensmitteleinzelhandel

Gedenk, Karen; Rühle, Alexander; Knaf, Michael - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 595-616). 2007

Persistent link: https://www.econbiz.de/10003468333