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ECONIS (ZBW)
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The Market valuation of outsourcing new product development
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 682-695
Persistent link: https://www.econbiz.de/10009659290
Saved in:
2
The performance implications of outsourcing customer support to service providers in emerging versus established economies
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10010427994
Saved in:
3
How cannibalistic is the internet channel?
Deleersnyder, Barbara
;
Geyskens, Inge
;
Gielens, Katrijn
; …
-
2001
Persistent link: https://www.econbiz.de/10001640809
Saved in:
4
How cannibalistic is the internet channel?
Deleersnyder, Barbara
;
Geyskens, Inge
;
Gielens, Katrijn
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658548
Saved in:
5
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
6
The marketing-finance interface in channels of distribution research : a roadmap for future research
Gielens, Katrijn
;
Geyskens, Inge
- In:
Handbook of marketing and finance
,
(pp. 204-224)
.
2012
Persistent link: https://www.econbiz.de/10009552467
Saved in:
7
Establishing the internet channel : short-term pain but long-term gain?
Geyskens, Inge
;
Gielens, Katrijn
;
Dekimpe, Marnik G.
-
2000
Persistent link: https://www.econbiz.de/10001578819
Saved in:
8
The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
Gielens, Katrijn
;
Geyskens, Inge
;
Deleersnyder, Barbara
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011810274
Saved in:
9
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
10
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
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