Narrow search
Showing 1 - 10 of 23
Cover Image
Stereotype threat in the marketplace : consumer anxiety and purchase intentions
Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 343-357
Persistent link: https://www.econbiz.de/10009272161
Cover Image
Will this trip really be exciting? : the role of incidental emotions in product evaluation
Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 983-991
Persistent link: https://www.econbiz.de/10003962956
Cover Image
It has to be ME (not YOU) : the role of competitive message on the effectiveness of sales promotion
Yoon, Heeyoung; Chang, Dae Ryun; Lee, Kyoungmi - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 339-349
Persistent link: https://www.econbiz.de/10010408195
Cover Image
Can McDonald's food ever be considered healthful? : metacognitive experiences affect the perceived understanding of a brand
Lee, Kyoungmi; Shavitt, Sharon - In: Journal of marketing research : JMR 46 (2009) 2, pp. 222-233
Persistent link: https://www.econbiz.de/10003827938
Cover Image
Astroturfing global warming : it isn’t always greener on the other side of the fence
Cho, Charles H.; Martens, Martin L.; Kim, Hakkyun; … - In: Journal of business ethics : JOBE 104 (2011) 4, pp. 571-587
Persistent link: https://www.econbiz.de/10009426777
Cover Image
Corporate sponsorships may hurt nonprofits : understanding their effects on charitable giving
Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10009779771
Cover Image
Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
Cover Image
It's time to vote : the effect of matching message orientation and temporal frame on political persuasion
Kim, Hakkyun; Rao, Akshay R.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 877-889
Persistent link: https://www.econbiz.de/10003861925
Cover Image
Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
Cover Image
In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun; Kim, Hyungsin; Chu, Hosang; Cho, Charles H. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 135-148
Persistent link: https://www.econbiz.de/10011547973