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Branding efforts and SME perfo...
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Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
Brand marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011616251
Saved in:
3
Do mobile device and mobile app innovations trigger lifestylisations? : insights from consumers in developing countries
Odoom, Raphael
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 532-550
Persistent link: https://www.econbiz.de/10013380502
Saved in:
4
Service brand avoidance in business-to-business relationships
Otoo, Dorothea Sekyiwa
;
Odoom, Raphael
;
Braimah, …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10013552938
Saved in:
5
Perceptions underlying road safety behaviours of drivers in urban Ghana : a health-belief and planned behaviour perspective
Odoom, Raphael
;
Odoom, Priscilla Teika
;
Essandoh, Mavis
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 631-657
Persistent link: https://www.econbiz.de/10014426719
Saved in:
6
Brand hate experiences and the role of social media influencers in altering consumer emotions
Odoom, Raphael
;
Kosiba, John Paul Basewe
;
Odoom, …
- In:
The journal of brand management : an international journal
31
(
2024
)
5
,
pp. 529-542
Persistent link: https://www.econbiz.de/10015192453
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7
Patient engagement and customer loyalty : the role of value co-creation in healthcare service delivery
Tweneboah-Koduah, Ernest Yaw
;
Odoom, Raphael
;
Adams, …
- In:
International journal of services and operations …
48
(
2024
)
3
,
pp. 424-444
Persistent link: https://www.econbiz.de/10015066810
Saved in:
8
The impact of stakeholder market orientation on sustainability performance at tourism destinations
Tsetse, Ernest Kafui Kwasi
;
Mahmoud, Mahmoud Abdulai
; …
- In:
Management research review
45
(
2022
)
7
,
pp. 929-955
Persistent link: https://www.econbiz.de/10013286057
Saved in:
9
Key drivers of automobile brand choice in sub-Saharan Africa : the case of Ghana
Narteh, Bedman
;
Odoom, Raphael
;
Braimah, Mahama
;
Buame, …
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 516-528
Persistent link: https://www.econbiz.de/10009685939
Saved in:
10
Branding and outcomes in small and medium-sized enterprises (SMEs) : a resource-capability approach
Odoom, Raphael
;
Narteh, Bedman
;
Rand, John
- In:
Journal of small business and entrepreneurship : JSBE ; …
29
(
2017
)
3
,
pp. 175-192
Persistent link: https://www.econbiz.de/10011686702
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