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The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets
Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40
Persistent link: https://www.econbiz.de/10014368371
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios; Davvetas, Vasileios; Diamantopoulos, … - In: Journal of business research : JBR 69 (2016) 9, pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
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"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of international marketing 26 (2018) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
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How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 4, pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
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Ten basic questions about structural equations modeling you should know the answers to : but perhaps you don't
Davvetas, Vasileios; Diamantopoulos, Adamantios; … - In: Industrial marketing management : the international … 90 (2020), pp. 252-263
Persistent link: https://www.econbiz.de/10012322059
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On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios; Davvetas, Vasileios; … - In: Journal of international marketing 27 (2019) 4, pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
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The relational value of perceived brand globalness and localness
Sichtmann, Christina; Davvetas, Vasileios; … - In: Journal of business research : JBR 104 (2019), pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
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Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios; Diamantopoulos, Adamantios; Liu, Lucy - In: Journal of international marketing 28 (2020) 3, pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
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Strategizing green marketing in times of uncertainty : does it pay off?
Papadas, Karolos A.; Piha, Lamprini; Davvetas, Vasileios; … - In: European journal of marketing 58 (2024) 10, pp. 2169-2198
Persistent link: https://www.econbiz.de/10015198410