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Technological and design innovation effects in regional new product rollouts : a European illustration

Rubera, Gaia; Griffith, David A.; Yalcinkaya, Goksel - In: The journal of product innovation management : an … 29 (2012) 6, pp. 1047-1060

Persistent link: https://www.econbiz.de/10010204950

Country-level performance of new experience products in a global rollout : the moderating effects of economic wealth and national culture

Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia - In: Journal of international marketing 22 (2014) 4, pp. 1-20

Persistent link: https://www.econbiz.de/10010472886

Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation

Giannetti, Verdiana; Rubera, Gaia - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 987-1008

Persistent link: https://www.econbiz.de/10012301297

Understanding the relationship between the use of social media and the prevalence of anxiety at the country level : a multi-country examination

Griffith, David A.; Lee, Hannah S.; Yalcinkaya, Goksel - In: International business review : the official journal of … 32 (2023) 4, pp. 1-13

Persistent link: https://www.econbiz.de/10014373667

Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?

Griffith, David A.; Yalcinkaya, Goksel; Calantone, Roger J. - In: Journal of world business : JWB 45 (2010) 3, pp. 217-227

Persistent link: https://www.econbiz.de/10003985458

Resource-advantage theory : a foundation for new insights into global advertising research

Griffith, David A.; Yalcinkaya, Goksel - In: International journal of advertising : the quarterly … 29 (2010) 1, pp. 15-36

Persistent link: https://www.econbiz.de/10003944649

Global product launch : a perspective on past, present and future research

Griffith, David A.; Yalcinkaya, Goksel - In: Handbook of research on new product development, (pp. 267-287). 2019

Persistent link: https://www.econbiz.de/10012125138

An exploratory examination of the factors influencing distributor self-perceived power in channel relationships: a seven-country study

Yalcinkaya, Goksel; Griffith, David A. - In: Relationship between exporters and their foreign sales …, (pp. 267-285). 2006

Power is the potential ability of one individual or organization to directly influence another ( Dahl, 1957 ; Emerson, 1962 , French & Raven, 1959 ). The potential to influence another emanates from a number of social power bases. Six bases of power have been enumerated in the literature:...

Persistent link: https://www.econbiz.de/10015385131

Understanding the coevolution of ad spend by media channel and retail format sales at the country level : a multicountry examination

Lee, Hannah S.; Yalcinkaya, Goksel; Griffith, David A. - In: Journal of international marketing 31 (2023) 2, pp. 64-81

Persistent link: https://www.econbiz.de/10014294049

The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations

Dean, Tereza; Griffith, David A.; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 109 (2023), pp. 174-187

Persistent link: https://www.econbiz.de/10014282235