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Knowledge management and the emerging organizational models of distributed innovation : towards a taxonomy

Prandelli, Emanuela; Sawhney, Mohanbir S.; Verona, Gianmario - In: The future of knowledge management, (pp. 137-160). 2006

Persistent link: https://www.econbiz.de/10003287311

Co-developing new products with customers

Prandelli, Emanuela; Verona, Gianmario - In: Strategic market creation : a new perspective on …, (pp. 362-388). 2008

Persistent link: https://www.econbiz.de/10003732375

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela; Sawhney, Mohanbir S.; Verona, Gianmario - 2008

Persistent link: https://www.econbiz.de/10003609593

Collaborative innovation : web-based tools for customer involvement in new product development

Verona, Gianmario; Prandelli, Emanuela - 2008

Persistent link: https://www.econbiz.de/10003667730

In user's shoes : an experimental design on the role of perspective taking in discovering entrepreneurial opportunities

Prandelli, Emanuela; Pasquini, Martina; Verona, Gianmario - In: Journal of business venturing 31 (2016) 3, pp. 287-301

Persistent link: https://www.econbiz.de/10011504936

Customization in Luxury Brands : Can Valentino Get Personal?

Moreau, Page; Prandelli, Emanuela; Schreier, Martin - 2021

Luxury brands have started to offer consumers the opportunity to customize their exclusive products by making certain aesthetic decisions such as the color, fabric, or cut of their products. A robust finding in the marketing literature is that consumers place a greater value on customized versus...

Persistent link: https://www.econbiz.de/10013243782

All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands

Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91

Persistent link: https://www.econbiz.de/10009793057

The psychological effects of empowerment strategies on consumers' product demand

Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin - In: Journal of marketing 74 (2010) 1, pp. 65-79

Persistent link: https://www.econbiz.de/10003940542

Customization in luxury brands: can valentino get personal?

Moreau, C. Page; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing research 57 (2020) 5, pp. 937-947

Persistent link: https://www.econbiz.de/10012271990

Changing style in style-changing industries : the role of critics as gatekeepers in high-end fashion

Cillo, Paola; Nunes, Joseph C.; Prandelli, Emanuela; … - In: Aestetics and style in strategy, (pp. 171-197). 2021

Persistent link: https://www.econbiz.de/10012427891