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Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; … - In: Journal of business research : JBR 139 (2022), pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
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Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of business research : JBR 142 (2022), pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
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Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!
Theodorakis, Ioannis G.; Koritos, Christos - In: Breaking new ground in theory and practice, (pp. 475-492). 2011
Persistent link: https://www.econbiz.de/10009380988
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Rhetorical maneuvers in a controversial tide : assessing the boundaries of advertising rhetoric
Theodorakis, Ioannis G.; Koritos, Christos; … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 14-24
Persistent link: https://www.econbiz.de/10010503343
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Visual and verbal rhetoric in advertising : the case of "resonance"
Stathakopoulos, Vlasis; Theodorakis, Ioannis G.; … - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 629-658
Persistent link: https://www.econbiz.de/10003774831
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Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
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We survived this! : what managers could learn from SMEs who successfully navigated the Greek economic crisis
Kottika, Efthymia; Ozsomer, Aysegul; Rydén, Pernille; … - In: Industrial marketing management : the international … 88 (2020), pp. 352-365
Persistent link: https://www.econbiz.de/10012285373
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Market-driving strategy and personnel attributes : top management versus middle management
Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; … - In: Journal of business research : JBR 104 (2019), pp. 529-540
Persistent link: https://www.econbiz.de/10012105192