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The relationship between supplier development and firm performance : the mediating role of marketing process improvement
Asare, Anthony K.
;
Brashear-Alejandro, Thomas
;
Yang, Jing
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 523-532
Persistent link: https://www.econbiz.de/10009790072
Saved in:
2
B2B technology adoption in customer driven supply chains
Asare, Anthony K.
;
Brashear-Alejandro, Thomas
;
Kang, Jun
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011539305
Saved in:
3
"What makes me click?" : The effects of images and color in consumer-based pandemic health messages
Ghosh Chowdhury, Tilottama
;
Norberg, Patricia
;
Asare, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10014299367
Saved in:
4
Leveraging loyalty programs to build custome-company identification
Brashear-Alejandro, Thomas
;
Kang, Jun
;
Groza, Mark D.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1190-1198
Persistent link: https://www.econbiz.de/10011440269
Saved in:
5
The state of research methods in personal selling and sales management literature
Asare, Anthony K.
;
Yang, Jing
;
Brashear-Alejandro, Thomas
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
4
,
pp. 473-489
Persistent link: https://www.econbiz.de/10009680321
Saved in:
6
The role of channel orientation in B2B technology adoption
Asare, Anthony K.
;
Alejandro, Thomas G. Brashear
; …
- In:
The journal of business & industrial marketing
26
(
2011
)
3
,
pp. 193-201
Persistent link: https://www.econbiz.de/10009010143
Saved in:
7
Female consumers : decision-making in brand-driven retail
Granot, Elad
;
Greene, Henry
;
Brashear-Alejandro, Thomas
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 801-808
Persistent link: https://www.econbiz.de/10009238396
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8
Qualitative methods in international sales research : cross-cultural considerations
Javalgi, Rajshekhar G.
;
Granot, Elad
; …
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10009127296
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9
Populence : exploring luxury for the masses
Granot, Elad
;
Russell, La Toya M.
;
Brashear-Alejandro, …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10009729476
Saved in:
10
A structural guide to in-depth interviewing in business and industrial marketing research
Granot, Elad
;
Brashear-Alejandro, Thomas
;
Motta, Paulo Cesar
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 547-553
Persistent link: https://www.econbiz.de/10009672495
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