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Hernandez, Monica D.
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Using classroom-run virtual startup incubator to facilitate experiential learning experiences and global marketing alliances
Oyedele, Adesegun
;
Goenner, Emily
;
Alba Aguilar, Maria …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10014580251
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2
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
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3
Effect of intergroup-based emotions on attitude towards cross-ethnic products
Oyedele, Adesegun
;
Hernandez, Monica D.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011616110
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4
Consumer culture and political ideology plots in social media campaigns
Oyedele, Adesegun
;
Hernandez, Monica D.
;
Backes, Kayla
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 108-127
Persistent link: https://www.econbiz.de/10012179016
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5
Ethnocentrism and ountry of origin effects among immigrant consumers
Zolfagharian, Mohammadali
;
Saldivar, Roberto
;
Sun, Qin
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 68-84
Persistent link: https://www.econbiz.de/10010253981
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6
Country of origin and ethnocentrism in the context of lateral, upward and downward migration
Zolfagharian, Mohammadali
;
Saldivar, Roberto
;
Braun, Jakob
- In:
International marketing review
34
(
2017
)
2
,
pp. 330-352
Persistent link: https://www.econbiz.de/10011674288
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7
An empirical examination of consumer CSR expectations : attribution, satisfaction, referral, and willingness to pay a premium
Saldivar, Roberto
;
Zolfagharian, Mohammadali
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 800-829
Persistent link: https://www.econbiz.de/10013206764
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8
Emerging market global business model innovation
Oyedele, Adesegun
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10011598696
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9
A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
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10
Bilingual consumer memory in the advergaming context : a cross-script comparison
Hernandez, Monica D.
-
2005
Persistent link: https://www.econbiz.de/10003946261
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