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Game on : engaging customers and employees through gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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Is it all a game? : understanding the principles of gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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Neural signals of video advertisement liking : insights into psychological processes and their temporal dynamics
Chan, Hang-Yee; Boksem, Maarten A. S.; Venkatraman, Vinod; … - In: Journal of marketing research 61 (2024) 5, pp. 891-913
Persistent link: https://www.econbiz.de/10015168477
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From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame; Bahoussa, Abdelaziz - 2023
Persistent link: https://www.econbiz.de/10014322170
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"Women read ... men don't (or not so much)!" : how neuroscience can help package design?
Hamelin, Nicholas; Kishore, Nikhita; Harcar, Talha - In: Journal of euromarketing 26 (2017) 3/4, pp. 128-141
Persistent link: https://www.econbiz.de/10011878208
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Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299
Persistent link: https://www.econbiz.de/10015060708
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The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria; Opitz, Christian; Welpe, Isabell M.; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
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Path dependence in risky choice : affective and deliberative processes in brain and behavior
Hytönen, Kaisa; Baltussen, Guido; Assem, Martijn J. van den - In: Journal of economic behavior & organization : JEBO 107 (2014) 2, pp. 566-581
Persistent link: https://www.econbiz.de/10011295909