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The role of the chatbot on customer purchase intention : towards digital relational sales

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria - In: Italian journal of marketing : ITJM 2021 (2021) 3, pp. 165-188

Persistent link: https://www.econbiz.de/10012662241

What's up, mister! : an investigation of the team-fan conversational approach

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: Corporate governance and research & development studies … (2024) 2, pp. 57-77

This paper proposes a research model for investigating the effect on fan satisfaction and fan loyalty of the three dimensions of the customer engagement construct on Mobile Instant Messaging Apps when they are used as Engagement Platforms in a conversational marketing approach. To test the...

Persistent link: https://www.econbiz.de/10015077502

Inclusion and social justice in sustainable higher education : an integrated perspective through the lens of public engagement

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: Journal of management & governance 28 (2024) 3, pp. 771-809

Persistent link: https://www.econbiz.de/10015100848

"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations

Mainolfi, Giada; Lo Presti, Letizia; Marino, Vittoria; … - In: Psychology & marketing 39 (2022) 5, pp. 1022-1034

Persistent link: https://www.econbiz.de/10013186905

Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a segmentation study

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1432-1448

Persistent link: https://www.econbiz.de/10013400120

In the travel bloggers' wonderland : mechanisms of the blogger : follower relationship in tourism and hospitality management : a systematic literature review

Maggiore, Giulio; Lo Presti, Letizia; Orlowski, Marissa; … - In: International journal of contemporary hospitality management 34 (2022) 7, pp. 2747-2772

Persistent link: https://www.econbiz.de/10013412719

How do consumers evaluate products in virtual reality? : a literature review for a research agenda

Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - In: Spanish journal of marketing 28 (2024) 3, pp. 356-380

Purpose This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the knowledge developed so far, identify the research gaps and propose a future research agenda....

Persistent link: https://www.econbiz.de/10015190349

How do consumers respond to brand activism campaigns? : exploring the relationship between authenticity, brand value congruence, brand identification, and political ideology

D'Arco, Mario; Cammarota, Antonella; Marino, Vittoria; … - In: Journal of global marketing 37 (2024) 4, pp. 264-281

Persistent link: https://www.econbiz.de/10015192617

Tourism experience, country image and post-visit intentions : a study on international tourists in Italy

De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: International marketing and the country of origin …, (pp. 65-80). 2012

Persistent link: https://www.econbiz.de/10009787684

Country reputation and attitudes towards made in Italy products : a study on Chinese consumers

Marino, Vittoria; Mainolfi, Giada - In: International journal of Chinese culture and management … 3 (2013) 3, pp. 228-241

Persistent link: https://www.econbiz.de/10009791532