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Exploring customer engagement...
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Consumer behaviour
67
Konsumentenverhalten
67
Beziehungsmarketing
64
Relationship marketing
64
Customer integration
45
Kundenintegration
45
Brand management
21
Markenführung
21
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20
Social web
20
Customer engagement
15
Internet marketing
15
Online-Marketing
15
Brand image
12
Markenimage
12
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12
Customer satisfaction
9
Kundenzufriedenheit
9
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Brand
7
Consumer engagement
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Customer value
7
Kundenwert
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Markenartikel
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Service-Dominant Logic
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Service-dominant logic
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Betriebliche Wertschöpfung
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Brand loyalty
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Dienstleistungsqualität
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Service quality
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Value creation
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consumer engagement
6
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Dienstleistungsmanagement
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Hollebeek, Linda D.
97
Clark, Moira K.
15
Brodie, Roderick J.
13
Sprott, David E.
9
Valdimar Sigurdsson
9
Urbonavicius, Sigitas
8
Conduit, Jodie
7
Rather, Raouf Ahmad
7
Behnam, Mohsen
6
Ul Islam, Jamid
6
Ilić, Ana
5
Jurić, Biljana
5
Malthouse, Edward C.
5
Menidjel, Choukri
5
Abbasi, Amir Zaib
4
Hammedi, Wafa
4
Khan, Imran
4
Srivastava, Rajendra Krishan
4
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3
Calder, Bobby J.
3
Chen, Tom
3
Ding Hooi Ting
3
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2
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2
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2
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2
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2
Doorn, Jenny van
2
Fatma, Mobin
2
Itani, Omar S.
2
Jansson, Johan
2
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2
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2
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Journal of retailing and consumer services
9
Psychology & marketing
8
Journal of service research : JSR
6
Handbook of research on customer engagement
5
Journal of business research : JBR
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
The journal of services marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of service management
3
Journal of service research
3
Journal of strategic marketing
3
Organizations and markets in emerging economies
3
European Sport management quarterly : ESMQ
2
Journal of advertising
2
Journal of consumer behaviour
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Harnessing the power of social media and web analytics
1
Health marketing quarterly
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of creating value
1
Journal of destination marketing & management
1
Journal of international marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing theory
1
Recherche et applications en marketing : RAM
1
Research handbooks in business and management series
1
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ECONIS (ZBW)
Other ZBW resources
26
EconStor
3
OLC EcoSci
3
BASE
1
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1
Moving the stakeholder journey forward
Hollebeek, Linda D.
;
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 23-49
Persistent link: https://www.econbiz.de/10013493120
Saved in:
2
Consumer engagement with self-driving cars : a theory of planned behavior-informed perspective
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Itani, Omar S.
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 2029-2046
Persistent link: https://www.econbiz.de/10014430201
Saved in:
3
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
4
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
5
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
6
Friend or foe? : customer engagement's value-based effects on fellow customers and the firm
Clark, Moira K.
;
Lages, Cristiana Raquel
;
Hollebeek, …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 549-556
Persistent link: https://www.econbiz.de/10012417376
Saved in:
7
Démystifier la valeur cocréée digitale du consommateur : cadre et propositions fondées sur la théorie de la présence sociale
Hollebeek, Linda D.
;
Clark, Moira K.
;
Macky, Keith
- In:
Recherche et applications en marketing : RAM
36
(
2021
)
4
,
pp. 27-47
Persistent link: https://www.econbiz.de/10012660507
Saved in:
8
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Hollebeek, Linda D.
;
Sprott, David E.
;
Valdimar Sigurdsson
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10012796076
Saved in:
9
Crafting conceptual proposition-based contributions : the 7C framework
Hollebeek, Linda D.
;
Srivastava, Rajendra Krishan
; …
- In:
Psychology & marketing
41
(
2024
)
10
,
pp. 2396-2411
Persistent link: https://www.econbiz.de/10015133792
Saved in:
10
Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
Hollebeek, Linda D.
;
Sprott, David E.
;
Urbonavicius, Sigitas
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1230-1243
Persistent link: https://www.econbiz.de/10013280085
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