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1
Driving factors of brand relationships in China : an exploratory study
Zhou, Zhimin
- In:
Journal of Chinese entrepreneurship
1
(
2009
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10003916424
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2
How to measure brand relationship quality?
Zhou, Zhimin
- In:
Frontiers of business research in China : selected …
1
(
2007
)
2
,
pp. 300-318
Persistent link: https://www.econbiz.de/10003759623
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3
The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting
;
Wang, Tao
;
Mu, Wenlong
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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4
Walking for fun or for "likes"? : the impacts of different gamification orientations of fitness apps on consumers' physical activities
Tu, Rungting
;
Hsieh, Peishan
;
Feng, Wenting
- In:
Sport management review
22
(
2019
)
5
,
pp. 682-693
Persistent link: https://www.econbiz.de/10012154062
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5
When positive reviews on social networking sites backfire : the role of social comparison and malicious envy
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
;
Tu, Rungting
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10012423260
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6
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
7
Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements
Feng, Wenting
;
Tu, Rungting
;
Hsieh, Peishan
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305899
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8
How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? : the role of perceived distributive justice
Tong, Zelin
;
Ma, Fang
;
Xiao, Haowen
;
Haan, Perry
;
Feng, …
- In:
International marketing review
39
(
2022
)
4
,
pp. 852-888
Persistent link: https://www.econbiz.de/10013396337
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9
Is tourism live streaming a double-edged sword? : the paradoxical impact of online flow experience on travel intentions
Liu, Qihua
;
Xu, Liyang
;
Feng, Wenting
;
Zhou, Jingyi
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 744-763
Persistent link: https://www.econbiz.de/10014447631
Saved in:
10
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
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