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Exploring the role of the Amazon effect on customer expectations : an analysis of user-generated content in consumer electronics retailing
Vollero, Agostino
;
Sardanelli, Domenico
;
Siano, Alfonso
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1062-1073
Persistent link: https://www.econbiz.de/10014389752
Saved in:
2
Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.
Vollero, Agostino
;
Siano, Alfonso
;
Sardanelli, Domenico
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 145-166)
.
2016
Persistent link: https://www.econbiz.de/10011506261
Saved in:
3
Lowering the pirate flag : a TPB study of the factors influencing the intention to pay for movie streaming services
Sardanelli, Domenico
;
Vollero, Agostino
;
Siano, Alfonso
; …
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 549-574
Persistent link: https://www.econbiz.de/10012099758
Saved in:
4
CSR signals : exploring their use in controversial industries
Sardanelli, Domenico
;
Conte, Francesca
;
Vollero, Agostino
; …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
3
,
pp. 249-266
Persistent link: https://www.econbiz.de/10012662320
Saved in:
5
CSR signaling in controversial and noncontroversial industries : CSR policies, governance structures, and transparency tools
Conte, Francesca
;
Sardanelli, Domenico
;
Vollero, Agostino
; …
- In:
European management journal
41
(
2023
)
2
,
pp. 274-281
Persistent link: https://www.econbiz.de/10014289447
Saved in:
6
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
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7
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
Saved in:
8
Corporate communication management : a framework based on decision-making with reference to communication resources
Siano, Alfonso
;
Vollero, Agostino
;
Confetto, Maria Giovanna
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 151-167
Persistent link: https://www.econbiz.de/10009774225
Saved in:
9
Challenges and opportunities of consumer empowerment in online reputation management
Vollero, Agostino
;
Siano, Alfonso
- In:
E-marketing in developed and developing countries : …
,
(pp. 1-18)
.
2013
Persistent link: https://www.econbiz.de/10009775785
Saved in:
10
Avoiding the greenwashing trap : between CSR communication and stakeholder engagement
Vollero, Agostino
;
Palazzo, Maria
;
Siano, Alfonso
; …
- In:
International journal of innovation and sustainable …
10
(
2016
)
2
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011527166
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