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The importance of region of origin and geographical labeling for tea consumers : the moderating effect of traditional tea processing method and tea prices

Wang, Tung-Sheng; Liang, Austin Rong Da; Ko, Chia-Chun; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1158-1177

Persistent link: https://www.econbiz.de/10013391005

Establishing a model of low-carbon tour promotion for use by travel agencies from the perspective of shared value theory

Hsiao, Teng-Yuan; Sung, Pei-Ling; Tsai, Hsin-Yu; Wang, … - In: Tourism management perspectives : TMP 37 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012502603

The use of co-creation within the community-based tourism experiences

Liang, Austin Rong Da; Tung, Wei; Wang, Tung-Sheng; … - In: Tourism management perspectives : TMP 48 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014461379

Consumers as co-creators in community-based tourism experience : Impacts on their motivation and satisfaction

Liang, Austin Rong Da - In: Cogent business & management 9 (2022) 1, pp. 1-19

A tourism experience is a continuous process. Yet, the following question remains an outstanding issue: How to account for a memorable experience when the experience encompasses periods that occur before, during, and after visiting a destination? Community-based tourism (CBT) allows visitors to...

Persistent link: https://www.econbiz.de/10014420464

A market segmentation study of solo travel intentions and constraints

Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 1, pp. 132-145

Persistent link: https://www.econbiz.de/10015192992

The effects of relative and referent thinking on tourism product design

Yu, Sally Ming-Fong; Liang, Austin Rong Da; Lin, Chen-Ju - In: Tourism management : research, policies, practice 73 (2019), pp. 157-171

Persistent link: https://www.econbiz.de/10012004919

Role of destination attachment in accommodation experiences of historical guesthouses

Lin, Yi-Chin; Tsai, Hsin-Yu Melissa; Liang, Austin Rong Da - In: Tourism and hospitality research : THR 24 (2024) 1, pp. 15-33

Persistent link: https://www.econbiz.de/10014632077

Barriers influencing the sustainable development of community-based tourism (CBT) : evidence from Ciaotou heritage village in Taiwan

Liang, Austin Rong Da; Poh Theng Loo; Kuan, Fu-Yung - In: International journal of event and festival management 15 (2024) 4, pp. 553-574

Persistent link: https://www.econbiz.de/10015415137

Assessing the effect of organic-food short storytelling on consumer response

Nie, Yong You; Liang, Austin Rong Da; Chen, Dun Ji - In: The service industries journal 37 (2017) 15/16, pp. 968-985

Persistent link: https://www.econbiz.de/10011848007

Exploring consumers' bidding results based on starting price, number of bidders and promotion programs

Liang, Austin Rong-Da - In: International journal of hospitality management 37 (2014), pp. 80-90

Persistent link: https://www.econbiz.de/10010354207