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Malthouse, Edward C.
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Kim, Su Jung
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Aksoy, Lerzan
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Fudurić, Morana
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of service management
6
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4
International journal of advertising : the quarterly review of marketing communications
3
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Electronic word of mouth as a promotional technique : new insights from social media
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Industrial marketing management : the international journal for industrial and high-tech firms
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The handbook of communication engagement
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
Other ZBW resources
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A process for managing the re-convergence of marketing functions
Malthouse, Edward C.
- In:
Media and convergence management
,
(pp. 107-116)
.
2013
Persistent link: https://www.econbiz.de/10009767987
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2
The results from the lifetime value and customer equity modeling competition
Malthouse, Edward C.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
3
,
pp. 272-275
Persistent link: https://www.econbiz.de/10003873451
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3
Data quality measures for computational research : ensuring informed decisions with emerging data sources
Malthouse, Edward C.
;
Maslowska, Ewa
;
Strycharz, Joanna
; …
- In:
Journal of advertising
53
(
2024
)
5
,
pp. 644-660
Persistent link: https://www.econbiz.de/10015194426
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4
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
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5
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
6
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
7
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
Saved in:
8
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
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9
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
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10
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
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