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An application of the net promoter score in higher education
Kara, Ali; Mintu-Wimsatt, Alma; Spillan, John E. - In: Journal of marketing for higher education 34 (2024) 2, pp. 478-501
Persistent link: https://www.econbiz.de/10015189667
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Exploring market orientation among Chinese small and medium-sized enterprises
Zhang, Long; Kara, Ali; Spillan, John E.; … - In: Chinese management studies : CMS 11 (2017) 4, pp. 617-636
Persistent link: https://www.econbiz.de/10011805107
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The role of higher education in developing entrepreneurship : a two-country study
Kara, Ali; Spillan, John E.; Mintu-Wimsatt, Alma; … - In: Latin American business review 24 (2023) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10014285815
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Ethnocentrism and xenocentrism among indian consumers towards global technology brands : importance of brand image and brand attitude
Kara, Ali; Prasad, S. Shyam; Spillan, John E. - In: Journal of international consumer marketing 36 (2024) 5, pp. 503-519
Persistent link: https://www.econbiz.de/10015191949
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Market orientation and firm performance : an empirical analysis of Ghanaian microenterprises
Spillan, John E.; Kara, Ali; King, Domfeh Obed; … - In: Journal of global marketing 26 (2013) 5, pp. 258-272
Persistent link: https://www.econbiz.de/10010232477
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A comparison of the effect of logistic strategy and logistics integration on firm competitiveness in the USA and China
Spillan, John E.; MacGinnis, Michael A.; Kara, Ali; Yi, … - In: The international journal of logistics management 24 (2013) 2, pp. 153-179
Persistent link: https://www.econbiz.de/10010125752
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Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater
Kara, Ali; Spillan, John E.; Bell, Christine - 2024
Persistent link: https://www.econbiz.de/10015137855
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International marketing curriculum and instructional pedagogies : cross-national differences in business students
Spillan, John E.; Kara, Ali - In: Journal of teaching in international business 33 (2022) 2/3, pp. 149-171
Persistent link: https://www.econbiz.de/10013417133
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Examining Chilean students' interest in entrepreneurship education : the effects of self-employment perceptions, self-confidence, and college type
Kara, Ali; Spillan, John E.; Rojas Cabezas, German; … - In: Latin American business review 24 (2023) 4, pp. 383-409
Persistent link: https://www.econbiz.de/10014444137
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Comedydrivin.com : online defensive driving ; a teaching case
Mintu-Wimsatt, Alma - In: Journal of business case studies 5 (2009) 6, pp. 41-45
Persistent link: https://www.econbiz.de/10003935537