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Understanding salespeople's re...
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41
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38
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28
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25
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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Data envelopment analysis : a handbook of empirical studies and applications
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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E-Services : opportunities and threats
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Fashion branding and communication : core strategies of European luxury brands
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1
Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic
Giovannetti, Marta
;
Sharma, Arun
;
Rangarajan, Deva
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 735-756
Persistent link: https://www.econbiz.de/10015080012
Saved in:
2
Buying centers and emerging developments : the SME perspective
Cardinali, Silvio
;
Sharma, Piyush
;
Cedrola, Elena
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
5
,
pp. 995-1007
Persistent link: https://www.econbiz.de/10015080920
Saved in:
3
Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
4
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
5
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
6
Increasing resilience by creating an adaptive salesforce
Sharma, Arun
;
Rangarajan, Deva
;
Paesbrugghe, Bert
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 238-246
Persistent link: https://www.econbiz.de/10012285360
Saved in:
7
Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Journal of personal selling & sales management : JPSSM
40
(
2020
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
Saved in:
8
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
9
Digitalization processes in small professional service firms : drivers, barriers and emerging organisational tensions
Cardinali, Silvio
;
Pagano, Alessandro
;
Carloni, Elisa
; …
- In:
Journal of service theory and practice
33
(
2023
)
2
,
pp. 237-256
Persistent link: https://www.econbiz.de/10014302300
Saved in:
10
Fashion and gamification
Cedrola, Elena
;
Giovannetti, Marta
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 423-442)
.
2024
Persistent link: https://www.econbiz.de/10014529126
Saved in:
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