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Consumer behaviour
59
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59
Sport
29
Sports
29
Sportmarketing
26
Sports marketing
26
Athletes
17
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Ko, Yong Jae
62
Kim, Daehwan
37
Chang, Yonghwan
21
Daehwan, Kim
17
Jang, Wonseok
13
Lee, Joon Sung
11
Asada, Akira
10
Connaughton, Daniel P.
6
Kim, Yu Kyoum
6
Lee, Jeoung Hak
6
Chincarini, Ludwig Boris
5
Kim, Tae-hwan
5
Arai, Akiko
4
Hur, Youngjin
4
Moneta, Fabio
4
Cattani, Kevin
3
Claussen, Cathryn L.
3
Inoue, Yuhei
3
Kim, Taehee
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Kim, Taeho
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Kwak, Dae Hee
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Sato, Shintaro
3
Wann, Daniel L.
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Chang, Kyungro
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2
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Journal of sport management : the official journal of the North American Society of Sport Management
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
International journal of sports marketing & sponsorship
11
European Sport management quarterly : ESMQ
9
Sport management review
7
Managing service quality : MSQ ; an international journal
3
Asia-Pacific journal of financial studies
2
Economics letters
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Enhancing knowledge development in marketing ; Vol. 21
2
Finance research letters
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International journal of sport management and marketing : IJSMM
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Journal of empirical finance
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Journal of travel and tourism marketing
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Psychology & marketing
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Annals of tourism research : ATR ; a social sciences journal
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Asia Pacific journal of marketing and logistics
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Coastal Management, 44(6), 1-16, 2016
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Corporate reputation review
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East Asian Economic Review
1
Global economic review
1
International economic journal
1
International journal of economics and financial issues : IJEFI
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
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International journal of sport finance
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International review of economics & finance : IREF
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International review of financial analysis
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Journal of Asian economics
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Journal of East Asian economic integration
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
1
Journal of economic research
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Library of investment & finance
1
Marketing analysis in sport business : global perspectives
1
Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
OLC EcoSci
28
Other ZBW resources
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RePEc
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EconStor
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USB Cologne (EcoSocSci)
1
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1
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
2
A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective
Ko, Yong Jae
;
Chang, Yonghwan
;
Jang, Wonseok
;
Sagas, Michael
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10011734790
Saved in:
3
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel
;
Chang, Yonghwan
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
Saved in:
4
Does spectatorship increase happiness? : the energy perspective
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel L.
;
Kim, Daehwan
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10011771885
Saved in:
5
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
6
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
7
The scarlet letter : impacts of moral emotions and attribution type on athlete stigmatization
Lee, Joon Sung
;
Kim, Daehwan
;
Jang, Wonseok
;
Jun, Soobum
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 148-166
Persistent link: https://www.econbiz.de/10014282479
Saved in:
8
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
9
Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait
Jang, Wonseok
;
Kwak, Dae Hee
;
Ko, Yong Jae
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012287095
Saved in:
10
Scarcity message effects on consumption behavior : limited edition product considerations
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Morris, Jon D.
; …
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 989-1001
Persistent link: https://www.econbiz.de/10011373120
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