The use of cryptocurrencies offers attractive business opportunities, in the context of financial services, smart contracts and token-based business models. The objective of this study is to provide a value-based understanding of what drives people to use cryptocurrencies for value exchange....

This article delves into how nonprofit institutions, specifically Business Interest Associations (BIAs), have undertaken their Internet appearance applying digital marketing techniques. For this purpose, and using big data tools, the presence and monitoring by Internet users of 102 BIAs, with...