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The television cult : prevalence of brand placements in an Indian reality show

Natarajan, Thamaraiselvan; Jayapal, Jegan; Gangadharan, … - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 971-997

Persistent link: https://www.econbiz.de/10012623360

Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic : a pragmatic view

Natarajan, Thamaraiselvan; Geetha Raveendran Nair, Jayadevan - In: Asia-Pacific journal of business administration 16 (2024) 2, pp. 307-330

Persistent link: https://www.econbiz.de/10014514416

Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal

Natarajan, Thamaraiselvan; Jayapal, Jegan; Jegan, … - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 759-790

Persistent link: https://www.econbiz.de/10014287770

Consumption of branded functional beverages post-COVID pandemic : an empirical investigation in a developing economy using behavioral change models

Natarajan, Thamaraiselvan; Jayadevan G. R.; Jayapal, Jegan - In: Journal of food products marketing : innovations in … 28 (2022) 3, pp. 132-151

Persistent link: https://www.econbiz.de/10013178041

Assessing the Linkage of Behavioural Traits and Investment Decisions Using SEM Approach

P., Dr.Lakshmi - 2015

The goal of this research is to investigate to what extent long term and short term stock investors share different behavioural characteristics. A structural model is employed to compare the traits of the investors and examine how investment decision making and behavioural biases are related, as...

Persistent link: https://www.econbiz.de/10013033751

Does integrated store service quality turn omnichannel shoppers into price-insensitive, cross-category purchasers, and loyal webroomers? Moderating role of perceived relationship investment and alternative retailer attractiveness

Natarajan, Thamaraiselvan; Raghavan, Deepak Ramanan Veera - In: International journal of quality and service sciences 15 (2023) 3/4, pp. 273-290

Persistent link: https://www.econbiz.de/10014432485

Uses and gratifications of metaverse : understanding the user adoption factors through a mixed method approach

Natarajan, Thamaraiselvan; Pragha, P.; Dhalmahapatra, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 2978-3006

Persistent link: https://www.econbiz.de/10015210857

An empirical study of employer attractiveness in IT industry : an Indian perspective

Saraswathy, R.; Natarajan, Thamaraiselvan - In: International journal of Indian culture and business … 4 (2011) 5, pp. 558-571

Persistent link: https://www.econbiz.de/10009377777

A modified approach for information systems success in the context of internet banking using structural equation modelling with R : an empirical study from India

Jagannathan, Veeraraghavan; Balasubramanian, Senthilarasu; … - In: International journal of e-business research : an … 12 (2016) 3, pp. 26-43

Persistent link: https://www.econbiz.de/10011537843

Examining beliefs, values and attitudes towards social media advertisements : results from India

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454

Persistent link: https://www.econbiz.de/10011448122