This e-book from the Journal of Indian Business Research attempts to bring together some insightful articles around the theme 'Indian Management and the Global Business' as an outcome of the second Pan-IIM World Management Conference organized by the Indian Institutes of Management in November...

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are...