An approach to prioritize customer-based, cost-effective service enhancements
V. Srinivasan, G. Shainesh and Anand K. Sharma
| Year of publication: |
October 2015
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|---|---|
| Authors: | Srinivasan, V. ; Shainesh, G. ; Sharma, Anand K. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 35.2015, 13/14, p. 747-762
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| Subject: | service enhancements | customer preferences | customer values | cost estimates | financial accountability | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Kosten-Wirksamkeits-Analyse | Cost-effectiveness analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2015.1080244 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011439912